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Getting on your fit - launchpad presentation

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Page 1: Getting on your fit - launchpad presentation

What is Product Strategy?

The plan to realize your Business Strategy by Achieving a Product Market Fit

Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur

Getting on your FIT - Product Strategy and Product Market Fit

Page 2: Getting on your fit - launchpad presentation

Product Market Fit - Core Hypothesis

Our Customers Need To Do Something

What depresses them?

What inhibits them?

Our Business Can Do Things

Make things possible

Make them happy

fit

fit

Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur

What Excites?

What Enables?

Getting on your FIT - Product Strategy and Product Market Fit

Page 3: Getting on your fit - launchpad presentation

Use Experts or Real People

Realize and Get Reactions

If we’ll Offer Something….. Something Desirable Will Happen

● Hypothesis

● Experimentations

● Validation

Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur

Product Market Fit - Core Components

Getting on your FIT - Product Strategy and Product Market Fit

Page 4: Getting on your fit - launchpad presentation

● Strategic Hypothesis ○ What the Market wants, how to make it happen?

● UX Hypothesis○ How our solution enables or delights users

● Development Hypothesis○ How do we intend to use tech?

● Marketing & Sales Hypothesis ○ What is the right way to reach audiences & what will make them invest?

Pay attention

Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur

Getting on your FIT - Product Strategy and Product Market Fit