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What is Product Strategy?
The plan to realize your Business Strategy by Achieving a Product Market Fit
Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur
Getting on your FIT - Product Strategy and Product Market Fit
Product Market Fit - Core Hypothesis
Our Customers Need To Do Something
What depresses them?
What inhibits them?
Our Business Can Do Things
Make things possible
Make them happy
fit
fit
Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur
What Excites?
What Enables?
Getting on your FIT - Product Strategy and Product Market Fit
Use Experts or Real People
Realize and Get Reactions
If we’ll Offer Something….. Something Desirable Will Happen
● Hypothesis
● Experimentations
● Validation
Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur
Product Market Fit - Core Components
Getting on your FIT - Product Strategy and Product Market Fit
● Strategic Hypothesis ○ What the Market wants, how to make it happen?
● UX Hypothesis○ How our solution enables or delights users
● Development Hypothesis○ How do we intend to use tech?
● Marketing & Sales Hypothesis ○ What is the right way to reach audiences & what will make them invest?
Pay attention
Yorai Gabriel - Business Design, Innovation & Product Strategy @disrupteneur
Getting on your FIT - Product Strategy and Product Market Fit