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Graphic Design and More: 3 Online Advertising Methods Online marketing, quite simply, is promoting services, products, or a company using the Internet, with the first known instance being through email. Even with policies being put in place as regarding the use of this avenue for advertising, it eventually became what is now known as ‘spam mail’. The success – rather, lack of such with this method is fairly apparent, of course. Promotion through unwanted or unsolicited messages doesn’t cost much, even when they’re sent in bulk, but recipients aren’t likely to read mail they didn’t ask for. Considering this, however, and the fact that the Worldwide Web didn’t permit online advertising in its early days, such a trend has definitely come a long way when it comes to development and techniques. Here are several methods you encounter in your everyday use of the Internet, and some you may even use in advertising your own business. 1. Search engine marketing. Search engines like Google provide both sponsored and non-sponsored results (non- organic and organic, respectively), depending on the searcher’s question or questions. The former has advertisers bidding on keywords – that is, the search terms that were used – and the bidding allows them to be included in the sponsored results for a query that uses the same keywords. A web design company Abu Dhabi may actually offer other services besides helping to build the website, including search engine optimization or SEO services, to help increase a site’s visibility through organic search results. In fact, web designing Abu Dhabi goes hand in hand with SEO. Not only would effective design help ensure a website can be crawled by a search engine’s ‘spiders’, but it would also ensure a cohesive yet unique layout, simple navigation, and faster load times – all of which help to boost visibility even more.

Graphic Design and More: 3 Online Advertising Methods

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Page 1: Graphic Design and More: 3 Online Advertising Methods

Graphic Design and More: 3 Online Advertising Methods

Online marketing, quite simply, is promoting services, products, or a company using the Internet, with the first known

instance being through email. Even with policies being put in place as regarding the use of this avenue for advertising, it

eventually became what is now known as ‘spam mail’.

The success – rather, lack of such with this method is fairly apparent, of course. Promotion through unwanted or

unsolicited messages doesn’t cost much, even when they’re sent in bulk, but recipients aren’t likely to read mail they

didn’t ask for. Considering this, however, and the fact that the Worldwide Web didn’t permit online advertising in its

early days, such a trend has definitely come a long way when it comes to development and techniques.

Here are several methods you encounter in your everyday use of the Internet, and some you may even use in

advertising your own business.

1. Search engine marketing. Search engines like Google provide both sponsored and non-sponsored results (non-

organic and organic, respectively), depending on the searcher’s question or questions. The former has

advertisers bidding on keywords – that is, the search terms that were used – and the bidding allows them to be

included in the sponsored results for a query that uses the same keywords.

A web design company Abu Dhabi may actually offer other services besides helping to build the website,

including search engine optimization or SEO services, to help increase a site’s visibility through organic search

results.

In fact, web designing Abu Dhabi goes hand in hand with SEO. Not only would effective design help ensure a

website can be crawled by a search engine’s ‘spiders’, but it would also ensure a cohesive yet unique layout,

simple navigation, and faster load times – all of which help to boost visibility even more.

Page 2: Graphic Design and More: 3 Online Advertising Methods

2. Display advertising. When graphic design Abu Dhabi – including text, logos, and photos – is used to deliver the

marketing message online, this is what’s called display advertising. Some ads even include animation, but that

should be on a case-to-case basis, so if it’s not for you, it’s best not to force the issue there.

Using browsing habits and other information, the advertising company will know how best to reach their target

market, and so the ads will vary in design and size. They could banners – the ones you see at the top of a page

sometimes – to simple text-based ads containing hyperlinks that would lead the viewer to the main site.

Display advertising also includes pop-up ads, which display in a different browser window and so can be closed

whenever the viewer wishes. Others, like floating ads and interstitial ads, are usually displayed only for a set

amount of time, so they’re not as intrusive – but they can be just as distracting.

3. Mobile advertising. Applications used to be offered only to retrieve information such as the weather, or to make

it easier to check one’s email while on the go. Public demand had since led to expansion into GPS services,

mobile games, and so on. So companies have started using applications to give their users access even on their

phones, not to mention a more personalized experience with information tailored to fit individual tastes.