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The Best
How To Choose Social Network For Your Business
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
Who Uses It?
66% of internet
users. Men and women, all incomes, and ages.
20% of internet users.
Primarily white collar
professionals.
16% of internet users.
Young and educated audience.
12% of the internet users,
Primarily younger women.
12% of the internet users.
Primarily younger than
30.
Social Network SummaryFacebook LinkedIn Twitter Pinterest Instagram
What do they
primarily use it for?
Keeping in touch with friends and
family. Sharing
interesting and
entertaining content.
For business networking and as an
online resume and
rolodex.
Sharing/reading links
to news articles and
other content; opinions,
reactions to live events, personal
messages
Keeping track of
images they have found
that are related to a
specific topic or project.
Sharing their original
photos and videos with friends and followers.
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
What types of
businesses succeed there?
Local businesses and large
business-to-consumer
businesses.
Businesses that sell to
other businesses
and business professionals.
Big brands, businesses
with a young, tech
savvy customer
base.
Businesses that sell to a
younger female
audience and whose
products are represented well, visually.
Businesses targeting
young consumers.
Social Network SummaryFacebook LinkedIn Twitter Pinterest Instagram
How do businesses
use it?
Small businesses
connect with clients in their
local community.
Big businesses build their
brand amoung individual
consumers and seem more “human”.
Business networking,
getting warm intro’s to cold
leads, participating in
industry specific groups
to showcase expertise,
figuring out who you need
to speak to at a specific
business.
To interact directly with their client base by
providing useful/
interesting content, answer
questions, and responding to compliments
and complaints.
To create boards with images of
their products as
well as images that fit within the
theme of their
business.
To communicate
with their existing and
potential customers in a visual way.
Social Network Summary
Facebook LinkedIn Twitter Pinterest Instagram
Example of a
successful business
Toll Booth Saddle Shop
Check your network for
those sharing
updates and participating
in groups.
@hamptoncoffee popcosmo ibiscycles
Social Networks In Detail
Uses Facebook?Here is a breakdown from a recent Pew study, which gives more detail on just how broad Facebook’s reach is:
Who
Use Facebook ForPeople use Facebook to keep up-to-date on the happenings with their friends and family.
What People
Businesses Use Facebook
By setting up a Facebook page, small businesses can have a presence on Facebook where they can share photos, status updates, and messages.
How
Businesses Use Facebook
By setting up a Facebook page, small businesses can have a presence on Facebook where they can share photos, status updates, and messages.
How
Click Here
Learn How To Setup A Facebook Page
“Facebook Fan”.
When people “like” your page, they become your
Click Here
Learn How To Get Likes
While you can market on Facebook, you need to develop a casual relationship with your fans first.
To do this, most Facebook experts recommend following the 80/20 rule.
80/20 rule.
Then you can start sprinkling in sales messages as well for the other 20%.
Spend 80% of your time on FacebookPosting entertaining, useful, or otherwise interesting content.
Once your fans begin to interact with your content,
Types of Businesses Facebook Works ForSince Facebook is a casual network, businesses that want to build a relationship with consumers in their local market and those that cater directly to consumers.
Uses Twitter?In comparison to Facebook, Twitter has a much smaller user base that is generally younger and more educated.
Who
Use Twitter ForPeople use Twitter as a way to share pictures and 140 character messages with their friends and followers.
I personally follow hundreds of people on Twitter and it’s a great way to keep up with the small business space.
What People
You can keep up with a wide variety of topics on Twitter. If you are in a business that needs to be “in” with tech savvy users or journalists. Twitter is also a great way to interact with those people.
Businesses Use TwitterHow
Twitter works best for big brands and companies that focus on tech savvy users. If you are a local brick and mortar business, then Twitter is likely not the social network that is going to get you the most bang for your buck.
Twitter Works For
Types of Businesses
Uses LinkedIn?Unlike Facebook and Twitter, which aim to serve the general population, LinkedIn is aimed exclusively at professionals. As a result, LinkedIn’s user base consists mainly of people in their 20’s and above, with average annual incomes higher than $30,000.
Who
Use LinkedIn ForLinkedIn is one part online resume builder, one part global networking event, one part online forum, and one part online Rolodex.
What People
LinkedIn is awesome for connecting with business professionals directly.
Businesses Use LinkedIn
Once you have connected with someone on LinkedIn, messages that you send them show up in their email.
How
LinkedIn is awesome for connecting with business professionals directly.
Businesses Use LinkedIn
Once you have connected with someone on LinkedIn, messages that you send them show up in their email.
How
Click Here
Learn How To Get Clients From LinkedIn
LinkedIn also allows you to see who the people that you are connected to are connected to. This makes it a great way to see who you and your target customer know in common and to get warm introductions to cold leads.
There are many industry specific groups on LinkedInPeople go there to ask and answer questions and share industry information. This can be a great place to showcase your expertise and find customers who are directly interested in your product or service.
Because most white collar professionals are on LinkedIn, it is also awesome for recruiting
and hiring.
LinkedIn Works ForLinkedIn should be the first network businesses that sell to other businesses and business professionals focus on.
Types of Businesses
LinkedIn Works ForLinkedIn should be the first network businesses that sell to other businesses and business professionals focus on.
Types of Businesses Click Here
Get 25 LinkedIn Marketing Tips
Uses Pinterest?Unlike other social networks, which have a fairly even balance between male and female users, Pinterest is predominantly used by women. Even amongst women, young women are the most likely to use the service regularly.
Who
Use Pinterest ForPinterest is a very visual social network that is based around sharing high-quality pictures. Most users “pin” and “repin” pictures that others create, rather than storing and sharing their own content. Users often create “boards”, which are groups of images around a specific theme.
What People
Businesses Use PinterestBusinesses use Pinterest to share pictures of their products and services directly, and to curate photos that are related to their business.
How
As an example,If you made wedding dresses, you might have a board that has your wedding dresses.
Pinterest Works ForPinterest works best for products and services geared towards young women. Pinterest is also best suited to businesses that can take advantage of the visual impact of Pinterest, by highlighting their products or services in photos.
Types of Businesses
Uses InstagramInstagram is a photo sharing social network that is extremely popular with young people. As the Pew study found, people under 29 are more than 4 times more likely to use Instagram than those 30 and above.
Who
Use Instagram ForPeople primarily use Instagram on their phones, to share original photos and videos with their friends and followers. You can share these photos directly through the Instagram app or post them on Facebook, Twitter, or a number of other social networks.
What People
Businesses Use InstagramBusinesses use Instagram to communicate with their followers in a visual way, much like Pinterest. Unlike Pinterest, however, Instagram users are generally not organizing images around a specific theme.
How
In addition to posting pictures of their products and services, businesses will use Instagram to
They do this by posting pictures of employees, events, and office space.
show their company culture.
It can be a great add-on network. Instead of posting pictures directly to Facebook or Twitter, post them to Instagram and have them feed into your Twitter and/or Facebook accounts.
Because Instagram automatically integrates with Twitter and Facebook,
The Bottom Line
If you sell to individual clients
start with Facebook.
Click Here
Get Our Free Facebook Guide
If you sell to businessesstart with LinkedIn.
Click Here
Get Our Free LinkedIn Guide
If your client base is made up of a lot of young people, then alsoconsider adding Instagram.
If your products or services are primarily for women thenconsider adding Pinterest.
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