Embed Size (px)
Citation preview
Get Smart Get Google Ready – Marketing Tips for SME’s
Not sure how to leverage Google
better ? Follow the tips….
Update your website everyday!
• A lot of people believe that small business internet marke.ng is about crea2ng an a5rac2ve site and then relaxing and wai2ng for the big profits to roll in. In reality it requires a lot more efforts and pa2ence to achieve the results you wanted. This means regularly working on your site especially during the first couple of months.
• As a first step your online site should have your keywords. If you sell pants, you have got to understand that if somebody types the word pants into his browser, gazillions of results will show up.
• This is the case where the so-‐called long tail keywords prove to be important. They are basically phrases that someone will put into a browser, for example “ Red leather Pants”.
• So if you Red Leather Pants as a keyword you’re going to end up somewhere in the search results. Long tail keywords are very increasingly vital in geLng found by the search engines. Google provides a free keyword tool you can use to do your ini2al research to locate these phrases
Long tail keywords are the way
• When you type in the phrase “Red leather pants” Google will show you the number of searches people had executed in the past month for that phrase, both interna2onally and in India.There are numerous similar programs available that you can purchase, if you wish to dive into more in-‐depth keyword research regularly. No ma5er which tool you pick you will need to pay a5en2on to the results and carefully consider which keywords you want to use to target in your ar2cles.
Consider before you choose
Rich Content = Rich Results
• Google prefers internet sites that are con2nuously updated and have good, relevant content. So get into the habit of publishing at least a five hundred word ar2cle – that is keyword-‐rich – on a daily basis.
• Use your main keywords immediately in the first paragraph and also in the last paragraph. Depending on the length of the ar2cle, use the phrase one 2me per one hundred words.You do not want to overdo it. If you have Google Adwords on your page, this may also assist Google to laser target your readers.
Don’t turn your back on “Backlinks” • Quality backlinks to your site are of paramount importance. Building topical backlinks is not an easy process. It takes 2me. But you should remember that your goal is to be in this for the long term.You want to run the marathon, not the 100 meters.
• Do not buy backlinks and avoid the so-‐called backlink farms. Google warns against these tac2cs.Their search engine will ignore such links and you might get penalized for using them. It is not worth it. Our goal is not to try to cheat Google, rather to find out what they like and then follow their wishes. There exist some good strategies that are totally legal and effec2ve
Ar2cles Ar2cles – Google loves them!
• Ar2cle marke2ng is a one of the best ways to have backlinks. Most so-‐called ar2cle directories will give you their permission to include one link in your ar2cle to your site. To get the best results, you will need to come up with and submit several dozen quality ar2cles. There are 2me-‐saving methods to do this. First it may seem a bit frightening but again the compe22on is strong out there and we are planning on becoming and staying successful.
