42
COPYRIGHT Chris Dawson , Tamebay.com – Linn Academy 2016 Welcome to: Preparing your business for Christmas and 2017 Chris Dawson, Tamebay

How To Prepare Your eCommerce Business For Christmas and 2017

Embed Size (px)

Citation preview

Connecting with the Connected Customer

Welcome to:

Preparing your business forChristmas and 2017

Chris Dawson, Tamebay

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Rhea Hall-Spencer (RH) - Old formatting of our name, please can we use My Parcel Delivery

EcommerceTrendsMarketplacesSearch EnginesTechnology

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

BREXIT Volatility

Imports expensiveExports cheap!

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

GrowthAmazoneBay

Black Friday

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

AgendaEcommerce Trends

Structured Data Amazon

15243eBay Marketplaces Black Friday & Christmas

6

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

1997

1

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Originally called Auction WebeBay 20 years ago

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Earths biggest bookstoreAmazon 20 years ago

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Desktops ruled the 1990s

Slow to bootTied to a deskDesktops30 years old

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Laptops were thefirst mobile devices

Poor battery lifeNot always onLaptops20 years old

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

SmartphonesLess than a decade old

TabletsOnly five years oldMobile10 years old

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Mobile2/3 market share

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Google HomeScreenlessAlways onVoice controlled

Beyond Mobile

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Google Home

Apple??Microsoft??Sony??eBay??

Beyond Mobile

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Amazon EchoScreenlessAlways onVoice controlled

Shopping!Beyond Mobile

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Structured Data

Marketplaces and search engines need to identify your product2

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

ProductIdentifiers

GTIN - Global Trade Item NumberEAN - European Article Number UPC - Universal Product CodeISBN - International Standard Book Number

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

ProductIdentifiers

GTIN - Global Trade Item NumberBrandManufacturer Part Number (MPN)

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

ProductIdentifiers

Google require GTINs for any new, in-stock productMarketplaces need to catalogue products

More information: gs1uk.org

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Amazon FBA

Why use Fulfilment by Amazon?

3

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Delivery Video MusicPhotos Books PantryGroceries - Echo

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

AmazonFBA

Prime customers lookfor the Prime logo

Free & Fast Delivery

Boost to win the Buy Box!

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Amazon UK DeliveryAmazon EU Delivery

Make delivery Amazons problem!AmazonFBA

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Whats new with selling on eBay?Selling on eBay

4

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Product Reviews

Discontinued 10 years ago

Now being resurrected

Google loves UGC

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

eBay Mobile Description Summary

800 CharactersUnformatted textVisible without clicking into full descriptionMobile Descriptions

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Where else should you be selling?OtherMarketplaces5

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

OtherMarketplaces

UKMarketplaces

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

OtherMarketplaces

UKMarketplacesRetailers

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

OtherMarketplaces

UKEuropeeBayAmazonCountry Specific

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

OtherMarketplaces

UKEuropeRest of the World

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Black Friday& Christmas6How can you get involved?Gift SetsMarketing

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Everyone loves aGift Set/Box Set

Select products to makeyour own gift set

Gift Sets

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

DeliveryChoices

Next day - Do customers need it?Offer slow delivery as StandardOffer slow delivery Incentives(e.g. Amazon No Rush delivery)You dont need to offer a bargain price with a premium service!

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

DeliveryChoices

Marketplaces can help with International Shipping

eBay GlobalShipping Program

Fulfilment byAmazon

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Rhea Hall-Spencer (RH) - Also DG can explaint that comparison sites like MPD have international services including documentation to make it simplePick & PackPreparationsSlash the time taken from the customer placing the order to the parcel being handed over to the courier.

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Pick & PackPreparations

Fulfilment

- Amazon FBA

- 3rd Party Fulfilment

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Seasonal ReturnsWill you offer extended returns over the Christmas season?

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Rhea Hall-Spencer (RH) - Add a question markThank you!Chris Dawson

www.tamebay.com

[email protected]

COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016

Rhea Hall-Spencer (RH) - My Parcel Delivery