If you build it…they MIGHT come

Nicole CapuanaPresented at industry Digital Summit

9/5/2014

ncapuanaat LeanDog

What if

It’s about people not you

Methods

Set objectives

Observe

Interview

Stay out of the “woulds”

Pay attention

Test often

Can they use it?

A BWhich works better?

Do they want it?

Making sense of it all

Find themes

Assess value

Prioritize

Make a product people love

Photo credits Creative Commons Licensein the waiting line by flyDancing Flames by Capture QueenPortraits by Fabio GismondiToolbox by Florian Richter Clear Vision by C.P.Storm My eye by Dan FoyEar by Simon JamesSurvey says.. by Henry FaberGoogle Analytics by See-ming LeeHistoire d'aujourd'hui by ArTeTeTrAWhen Signage Goes Wrong by Rick Dolishny push to test by milo tobinFishing by AlanSurveying the damage by DaveAffinity diagrams by Jason de Runa Weekend Love by Fatma .M

Images used in this presentation were taken by LeanDog or are Creative Commons License and found on Flickr.