Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation

I'M @PFUNDER FROM @GODADDY

GO MAKESH*T HAPPEN DIVERSITY, LISTENING, AND INTREPRENUERSHIP— LIVING WITH VISION AT GODADDY.

TO RADICALLY SHIFT THE GLOBAL ECONOMY TOWARD SMALL BUSINESS.

MAKE

TO RADICALLY SHIFT THE GLOBAL ECONOMY TOWARD SMALL BUSINESS.

MAKE

I'M @PFUNDER FROM @GODADDY

WHAT DO YOU THINK?YOU KNOW—ABOUT ALL THIS TALK OF STARTUPS AND CREATIVITY AND DOING IT ON YOUR OWN.

©2016 J. Hart Shafer Confidential. Do not distribute.

THE ART OF INTRAPRENEURSHIP Fostering innovation inside organizations

All content © 2013-2016 James Hart Shafer

[email protected]

Do not reproduce without prior permission

©2016 J. Hart Shafer

WHO’S THIS GUY?


WHO’S THIS GUY?


WHY INTREPRENEURSHIP? A whirlwind tour of why this matters


#1: PACE OF CHANGE

http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org


#1: PACE OF CHANGE

http://www.wired.com/2012/06/fortune-500-turnover-and-its-meaning/ ; kauffman.org


#2: NEW SOLUTIONS



LEAN STARTUP Ideas

Build

Product

Measure

Data

Learn Pivot?


DESIGN THINKING


THE ARK

Edward Hicks. "Noahs Ark”


COGNITIVE BIAS ¤ Anchoring ¤ Availability ¤ Bandwagon ¤ Belief ¤ Cheerleader ¤ Clustering ¤ Confirmation ¤ Congruence ¤ Contrast

¤ Consistency ¤ Expectation ¤ Framing effect ¤ Gambler’s ¤ Heuristic ¤ Information ¤ Observation ¤ Priming ¤ Status Quo

http://en.wikipedia.org/wiki/List_of_cognitive_biases


THE KEY

Measured behavior over

Reasoned opinion (yours or your customers’)


INVEST AFTER LEARNING

investment


EXAMPLE: COINSTAR


THERASPECS

Interviews

Surveys

Prototype tests


THERASPECS


THERASPECS


PACE OF CHANGE FOR STARTUPS


NEW SOLUTIONS FOR STARTUPS


FOR EMPLOYEES


IT’S THE LEADERS’ FAULT


NOT LIKE THIS GUY


EFFICIENCY

$ $$$


EFFICIENCY

$ $$$ $$$


WHAT DO INNOVATORS LOOK LIKE?





Innovator

“Every child is an artist”


INNOVATION IS MESSY AND INEFFICIENT


INNOVATOR CHARACTERISTICS

• Observing • Questioning • Networking • Associating • Experimenting

Clayton Christensen


FAILURE.


FEAR.


INCENTIVE =

NEVER FAIL


THE ROCK ROLLS BACK


LEADERSHIP CASCADE

???


WHAT? WHEN?

HOW MUCH?


THE ROCK ROLLS BACK


COMMUNICATION BOTTLENECK

! ?


THE ROCK ROLLS BACK


STANLEY McCHRYSTAL


COMMUNICATION BOTTLENECK

! ?


STRUCTURE FOR COLABORATION

http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart

Command

Command of teams



! ?Bureaucrats. Idiots.



http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart

Command

Command of teams

Team of Teams

Shared context and mission over

Efficient execution


2,000 person conference call

Daily.


INTENT-BASED LEADERSHIP


PUSH OWNERSHIP DOWN


INTENT-BASED COMMUNICATION

Captain, I intend to submerge. What am I

thinking?



Wondering if it is safe.

Convince me.



Hatches sealed. Hands below. Sounding made. Our water.

Very well.


HANDLING FAILURE

20 pushups!

Whoops!

Why?

Clarified Intent

Clarified Intent

Clarified Intent

Clarified Intent

Clarified Intent


LANGUAGE MATTERS

Safe environment for

dissent


BIAS MULTIPLYING MACHINE


MOTIVATED, ENGAGED BRAINS

I intend to…

I’ve done the following due diligence…

Here’s how it aligns to our vision and strategy…

Autonomy

Mastery

Purpose


ADOBE KICKBOX

Adobe Systems, Inc.


KICKBOX ORIGINS

Mark Randall VP, Creativity


INNOVATION PROCESSES


ADOBE KICKBOX

Fund every idea


OBJECTION!

But… Doesn’t someone have

to decide?

Not if it’s fast and cheap enough


EVERYONE GETS WET


ADOBE KICKBOX

Innovators over

Innovations


WORKSHOP & PROCESS


IN A BOX


EVERYTHING NEEDED

Tools

Sugar

Caffeine

Time

Money


Reality-based



RESULTS FROM 1000+ BOXES

Dozens of funded or “stolen” projects 1 major acquisition Hundreds of innovator-killed projects Off-the-charts engagement


ADOBE KICKBOX

Adobe Systems, Inc.

http://kickbox.adobe.com


INNOVATION IN ORGANIZATIONS

Innovation ≠

Clever people


INNOVATION IN ORGANIZATIONS

• Organization

• Communication

•  Language

•  Incentives •  (explicit & implicit)

©2016 J. Hart Shafer Confidential. Do not distribute.

MAKE IT HAPPEN

[email protected]

@j3hs

Linkedin.com/in/hartshafer

Small Business & Entrepreneurship

Intrapreneurship: How GoDaddy & Adobe Nurture Their Employees' Innovation