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Juggling Business Models

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  1. 1. Juggling Business Models @SophieThiebaut
  2. 2. Once upon a time Sophie, marketing consultant & founder @Pigment Client portfolio: USG People, Telenet for Business, Optima, ThomasMore, Flemish Government, city of Mechelen, Antwerp, Corporify. 2015: founder @Memorify, health care startup: digital platform for caregivers It started as a student assignment at Vlerick Business School
  3. 3. Venture Users Users problem Solution Users gain For volunteer and professional caregivers Who have the challenge of balancing care for a loved one with work and their private life We provide an integrated digital platform that connects all caregivers and makes care a seamless experience thanks to automation, a personal care approach, exchange of information and improved communication with all stakeholders In order to foster the well being caregivers and their loved ones.
  4. 4. Memorify: caregiver platform Care notebook Access to expertise Care plan E-learning Information Care calendar events in the neighborhood Memory pack with photos, videos, music, ... Useful Contacts
  5. 5. Reconsider the use of resources
  6. 6. What about revenue streams?
  7. 7. Is 1 revenue stream enough?
  8. 8. Or multiple revenue streams?
  9. 9. Add extras! If you sell a product, sell services on top If you offer software, help your clients to improve their processes so they gain the maximum out of your software. Cross-sell to generate client loyalty What about data streams?
  10. 10. Be aware: dont become a cheap printer with expensive cartridges!!!!!!
  11. 11. t Pivo t Pivo t
  12. 12. Business Model Canvas: pivot pivot pivot One revenue stream vs multiple revenue streams? Smart partnerships: horizontal vs vertical growth Differentiate on your offering towards your customers Think of stakeholders as a channel
  13. 13. Differentiate !
  14. 14. 1. Is there a willingness to pay? 2. Willingness to pay by who? Yes, call avoidance for B2B (reduce cost of staff, increase efficiency) Timesaver for caregiver (B2C) Pricing per patient, so costs are split amongst group of caregivers. We charge B2B, but the product is used by consumers. Challenge: healthcare in Belgium = free Business model: B2B2C
  15. 15. Extend your customers lifecycle
  16. 16. Business Model Canvas: pivot pivot pivot One revenue stream vs multiple revenue streams? Smart partnerships: horizontal vs vertical growth Differentiate on your offering towards your customers Think of stakeholders as a channel
  17. 17. Differentiate !
  18. 18. Potential market in Belgium Breakdown of target users Belgian people with dementia Flemish people with dementia Biggest Flemish Health care Insurance (Christian Mutuality) Number of patients Number of Caregivers (users) Case : people with dementia in Belgium 160 000 100 000 50 000 10 000 40 000
  19. 19. Top 5 number chronic illnesses in VS: Cardio vasculair diseases Cancer Chronic respiratory diseases Obesity Diabetes In VS: As of 2012, 117 million people had one or more chronic health conditions. One of four adults had two or more chronic health conditions. Whats your total market potential?
  20. 20. Attending the Tech Start Up Day 2015 Culinary team session Interview @ Alzheimer Liga An entrepreneurial journey Another culinary team session Always be friends with the bartender One of the numerous team sessions Pitch in Silicon ValleySelected for ALPHA startup in Dublin
  21. 21. Curious? http://heidiroizen.tumblr.com/post/139377970205/dear-startups-heres-how-to-stay-alive
  22. 22. Questions?
  23. 23. Thank you