Improved nutrition for tea farming

familiesKatja Freiwald /

Unilever Global Partnerships Director

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AGENDA

Introduction Unilever Sustainability Plan

Smallholder Enhancing Livelihoods Strategy

Nutrition Partnership Program from Unilever

perspective

BUSINESS WITH PURPOSE – DRIVING SUSTAINABLE GROWTH

OUR COMPASS STRATEGY Our purpose is to

make sustainable living commonplace.

Our vision is to double the size of the

business, whilst reducing our

environmental footprint and

increasing our positive social impact.

3 BIG GOALS

THE UNILEVER SUSTAINABLE LIVING PLAN

DRIVING TRANSFORMATIONAL CHANGE

SMALLHOLDER ENHANCING LIVELIHOOD STRATEGY

AgricultureImplement agriculture training and access to inputs adapted

for SHF=> Better yield & income

Nutritionfood diversity and family

nutrition, inter-cropping to produce diverse food

=> Improved nutrition

WASHhygiene training and access to hygiene products, sanitation

and water=> Improved well-being

FINANCEImprove access to credit,

insurance and financial literacy

GENDER EQUALITY

Foster empowerment of women, increase their inclusion in

our value chains

OUR LEVERS OF CHANGEENTREPRENEURS

HIPDevelop entrepreneurs, especially amongst young

farmers

PARTNERSHIPS ENHANCING LIVELIHOODS

GAIN PARTNERSHIP NUTRITION PROGRAMME

“Enhancing Nutrition of smallholders and workers in

Unilever´s and extended supply chain”

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Our approachOur insightsSmallholder farmers and workers remain nutritionally vulnerable. Unilever of their suppliers and workers supports adequate conditions for good health and nutrition, and ultimately high productivity.

Our aspirationUnilever wanted to develop a global nutrition program for tea supply chains that is cost-effective, adaptable, replicable, sustainable and scalable for our own and extended supply chains.

Objective of the programImprove the nutritional status of tea farmer families, both smallholders and estate workers, by improving dietary diversity, supplemental food sources and handwashing

How • In partnership with: GAIN / Suppliers / Industry Conveners (IDH) / local

implementers• The behaviour change approach developed by Unilever for Lifebuoy. This is

based on the four levers of change: awareness, commitment, reinforcement and reward.

• The existing “tea” supply chain infrastructure. Farmer families can be reached through existing infrastructures and have trainers they supposedly already trust. Furthermore, it might be easier for supply chain actors to adopt the program after the implementation fase.

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DIETARY DIVERSITY “MARKET BASED” FORTIFICATION

“MARKET BASED” HANDWASHING

Theory of change

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FOR UNILEVER: - Responsible Supply Chains / Future Supply - Improves Health & Well Being of Farmers

(Productivity) - Driving UL nutrition strategy (Foods)

- Market Development opportunities for WASH and Foods

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Agricultural delivery channels

Supplier, implementer

Master trainers

Field officer Farmers

Estates Master trainers

Female workers

Smallholder famers

Workers on estates

Example Tea

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Pledge to handwashing at

key occasionsRepeated practice

of the behaviorPositive strokes

for practicing the behaviour

(MAKE IT EASY)Why is

handwashing important?

Lifebuoy approach

WELL- NOURISHED & HEALTHIER FARMERS!

Healthier children with a better education and thereforebetter chances for a brighter future!

Translated to Dietary Diversity

AWARENESS REINFORCEMENTCOMMITMENT REWARD

Make farmers pledge to eat 5

food groups a day

Make farmers repeat this every

day! (Provide incentives)

Give rewards / incentives to keep

farmers to feel emotional bond to

the behavior

(MAKE IT EASY)Raise awareness

why good nutrition is important

AWARENESS REINFORCEMENTCOMMITMENT REWARD

Include: Harvard Business School | USAID

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AWARENESS MAKE IT EASY

COMMITMENT REINFORCEMENT REWARD

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Food groups poster

Interactive board

I pledge to include at least 5 food-groups in my daily diet for a healthy and prosperous family Consumption

tracking sheet

Snake and ladder game

Flipchart story

Healthy and unhealthy gherkin

Shopping list

Kitchen garden tracking sheet

Seeds

Iodized salt kit

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Thank you!