How to Write Your About Us PageAnd Why Should You Care

Why Should You Care About - About Us

● Any business or brand survives on the Trust

that its customers have on it

● To learn about you the most common page

a potential customer looks for on your

website is the About Us page

● The About Us page is the ideal way to sow

the seeds of trust in your customer’s mind

4 Important Points to Remember

● Write as if speaking to a friend sitting next to

you - use a conversational tone

● Tell a Story about your brand or business - we

all love stories and want to believe in them

● Show your Personality - or your business’s

personality

● Be Human - no one buys from a business, we

all buy from people

Questions to Guide You Write the Content

The following questions will guide you to write

the content for your About Us page. Try and

answer the questions in as much details as you

can so that you will have a good starting point

to edit and trim the text later.

Q1 - How did your business get started?

The answer to this question should tell the

story of your business from its inception to the

current day. It should talk about the places,

dates, people who contributed to its journey

from the origin to now.

Q2 - How and where did you get the idea for your business?

This answer should be in the voice of the

founder. A short story that can paint a before

idea and after idea picture will be most apt.

Q3 - Why do you do, whatever it is that you do?

A short explanation that tells why you are

motivated to solve the problem that your

product or service solves. What aspect of the

problem or solution touches you the most.

What is it, that keeps you going.

Q4 - What is your background?

What are your qualifications? What particular

skill set do you possess that enables to offer

superior quality products or services? What

kind of experience does your team have? It is

good to talk about each of your core team

members and their relevant bios here.

Q5 - What do your customers have to say about you?

The About Us page is a great place to

showcase social proof of your credibility. There

is no better way to express your credibility

than through the words of your customers.

Showing customer testimonials in the About

Us page is a great trust builder.

Q6 - What is your vision for your company?

What do you want to be known for? How do you

want people to think about your business or

brand, 5 years or 10 years from now? Talking

about your vision will help readers to connect

with your brand if there is an alignment of your

vision with their own personal vision. This is also

useful for a future employee to know about you.

Q7 - Who is in your team?

Who is part of your leadership team? What are

their names? Show their pictures and provide

links to their social profiles. Team introductions

are never complete without a picture of the team

member. Who will a customer see or meet if he

contacts you or walks into your office?

Once More - 4 Points to Remember

● Write as if speaking to a friend sitting next to

you - use a conversational tone

● Tell a Story about your brand or business - we

all love stories and want to believe in them

● Show your Personality - or your business’s

personality

● Be Human - no one buys from a business, we

all buy from people

Parting Words

The answers to the questions listed above will be

great starting point for you to write your About

Us page. Search online for more great resources

that will guide you how to plan and write your

web content.

Share your thoughts with us in the comments

below.

Thank you.

Useful Links

● http://shawngraham.me/blog/how-to-write-great-about-us-page-content

● http://shawngraham.me/blog/creative-about-us-page-examples-tonx

● http://blog.hubspot.com/marketing/remarkable-about-us-page-examples

● https://www.linkedin.com/today/post/article/20140228143123-6714-how-to-write-the-perfect-about-us-page-in-a-social-world

● http://www.inc.com/jeff-haden/8-ways-to-dramatically-improve-your-about-us-page.html

About Us

We are group of people really interested in helping businesses generate sales leads from their online assets - websites, social media profiles, etc.

This is our blog - www.leadgenerationexperts.co

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