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Confidential & ProprietaryConfidential & Proprietary
Launchpad - about Mentors, Startups and Lessons Learned
Confidential & Proprietary
Launchpad’s OriginsA startup within Google…
Born in Israel in 2012 as an intensive bootcamp for early stage startups.
Google valued the impact Israeli mentors had on the startups...and Israel’s startup ecosystem.
The opportunity to globally scale Launchpad was imminent...
Dr. Jacob Greenshpan Where great ideas are born
2000+ early stage startups worldwide
Dr. Jacob Greenshpan Where great ideas are born
…as well as 500+ mature startups
Dr. Jacob Greenshpan Where great ideas are born
First mistake:“I know my market, I know my users – no need to meet them”
Dr. Jacob Greenshpan Where great ideas are born
Second mistake:"TALKING to them, not SEEING them actually use the product"
Dr. Jacob Greenshpan Where great ideas are born
Dr. Jacob Greenshpan Where great ideas are born
Observation is scary…
It is a like a jack-in-the-box…
Dr. Jacob Greenshpan Where great ideas are born
Third mistake:“I am the user” effect
Dr. Jacob Greenshpan Where great ideas are born
Forth mistake:Getting more users
Dr. Jacob Greenshpan Where great ideas are born
Fifth mistake:Ignore the user’s emotions
Dr. Jacob Greenshpan Where great ideas are born
A short reminder: people buy what they WANT
…and not what they NEED
Dr. Jacob Greenshpan Where great ideas are born
Sixth mistake:Thinking that MVP is the only
part of the story
Dr. Jacob Greenshpan Where great ideas are born
Seventh Mistake: Being creative is good, no matter the
cost!
Dr. Jacob Greenshpan Where great ideas are born
Eighth mistake:“It is a good product.
Beauty does not matter”
Dr. Jacob Greenshpan Where great ideas are born
ninth mistake:
Dr. Jacob Greenshpan Where great ideas are born
Tenth mistake:Building a great startup
Dr. Jacob Greenshpan Where great ideas are born
Eleventh mistake:A great local market
Dr. Jacob Greenshpan Where great ideas are born
Twelfth mistake:What do I know
Confidential & Proprietary
What is Launchpad?
Confidential & Proprietary
A mentorship-based global startup program.Our mission?Drive tangible success for startups developing on Google’s platform.
Who do we serve? Tech startups around the world.
How we workStartups participate in one or more mentor-driven Launchpad activities.
Under our startup methodology, each startup receives in-person mentoring that enables them to tackle critical challenges and scale.
Confidential & Proprietary
Launchpad Today
50,000 1on1 mentorship
hours
15 Google product teams engaged
200 Accelerators
and VCs
600mentors
25+ countries6K
startups
Launched Accelerator
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Why partner with us?
Confidential & Proprietary
The Google Advantage
Confidential & Proprietary
A Unique Startup Program.
World-class Mentorship.Launchpad selects quality mentors for startups of all stages. These are experts in:
➢ Product➢ UI/UX➢ Marketing➢ Tech
Mentor training.Mentors’ expertise combined with Launchpad training delivers results for startups.
Data-driven approach.We are building a comprehensive system that will allow us to track startup performance and indicate correlation to the mentorship they received.
Mentors best practices database.Best practices content developed with best mentors out of our elite network.
Confidential + Proprietary
BuildStart Scale
Launchpad Startup Methodology
Dr. Jacob Greenshpan Where great ideas are born
I know my market, I know my users – no need to meet them"TALKING to them, not SEEING them actually use the product"
“I am the user” effect
Ignore the user’s emotionsThinking that MVP is the only part of the story
Being creative is good, no matter the cost!“It is a good product. Beauty does not matter”
Getting more users
It's not about the moneyBuilding a great startup
Great local marketWhat do I know
Confidential & Proprietary
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