Monetisation: Earning an Income Online with Your Blog

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    17-Jul-2015

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Monetisation making an income onlineStacey Roberts

@veggie_mama

Coming UpTHE BASICSWAYS TO MONETISEPRICINGMEDIA KITSKEEPING TRACKTHE LEGALS

KNOW WHERE YOURE GOINGWHATHOWWHYHOW MUCH DO YOU WANT TO MAKE?KEEP YOUR READERS YOUR PRIORITYHOW CAN YOU MAKE MONEY?

HOW TO CHOOSE?What are you passionate about?What is realistic for you?Where do your talents lie?Active vs. passive incomeStart small?Experiment

NAIL THE BASICSYOUR NICHEYOUR CONTENTYOUR INTEGRITYYOUR COMMUNITYYOUR GROOVEYOUR DESIGN

DIVERSIFYADVERTISINGAd networks vs. private sales72890 (Leaderboard)300250 (Medium Rectangle)160600 (Wide Skyscraper)300100 (3:1 Rectangle)

AFFILIATE SALES

5%15%10%9%7.5%$65AFFILIATE SALESBannersStandalone Resource PagesNewsletterAffiliate PageWithin ProductsIn-Text LinksBRAND COLLABORATIONSProduct Reviews & GiveawaysSponsored PostsCollaborationsWriting for Their CompanyAmbassador ProgramsAppearances

brands want:INTEGRITYORIGINALITYRELEVANT NICHE/CONTENTENGAGED AUDIENCEENGAGED SOCIAL MEDIAPROFESSIONALISMBrand-ready: To Do1. Make sure your blog is PR ready and that the information is easily found.2. Think about what your readers are interested in - where do they spend the most time on your site? Then think about what you are most interested in and find the overlap.3. Create case studies of brands you've work with or set up for yourselfBrand-ready: The Donts!1. Don't make it hard for brands to get in touch with you!2. Don't inflate your blog stats because you want to impress a brand.3. Don't think that you can't work with brands if your blog is small - instead think of what you can offer and how a brand could benefit from working with you.PRODUCTS

EMAIL MARKETINGINTUITIVE PLACEMENT OF SIGNUP BOXESPOPUPS AND PLUGINSOPT-INSEMAIL PROVIDERSSTAGES OF LAUNCHTALENT AGENCIES

REMARKABLES

represents a boutique group of influencers

puts a premium on blogger professionalism

minimum traffic requirements: 20,000UV per month

BLOGGERATI represents a diverse range of bloggers and nichespromotes high reach, high performing and high potential bloggersno minimum traffic requirementsTHE REMARKABLES GROUP:Drop us an email, and connect with us on social media. We have a lot of approaches from bloggers, and everyone gets entered into our database and logged on our brains.NUFFNANG BLOGGERATIJoin Nuffnang! We like to attract bloggers who are already within our network so we recommend bloggers join Nuffnang, drop us a line or visit us to say hello. We also have a form bloggers can fill out if they'd like to register an expression of interest for future intakes.get on their radarSERVICESAdministrative AssistantApp DeveloperAudio/Video EditorCoachConcierge/Personal AssistantConsultantCook CounsellorDesigner Digital FreelancePhoto EditorProject ManagerSocial Media ManagerSoftware WriterSpeakerTrainerTranscriptionistTutorWeb BuilderWeb Developer

WriterPRICINGwe charge $1500 for a sponsored post for Tier 7 (5000 UVs per month), then increase gradually, tier by tier, to $8000 for Tier 1.Why $150? If you are working as a consultant then the minimum hourly rate is usually about $100 an hour. Most sponsored posts take longer than an hour and a half this to create and compile. For 5000-10,000 unique visits to your blog a month, you could charge $1550. For a blogger with 30,000-50,000 unique visits a month, $3000.

MEDIA KITSAbout you: Your name, A profile shot, Your blog URL, Your tagline. A brief introduction/overview of you and the blog. Regular post topics or features that would appeal to brandsAbout your readersStatistics snapshot unique browsers, monthly pageviews,Your demographics who is reading your blog? Gender and age range Newsletter and email subscriber numbersFollowers across social media sites namely Facebook, Twitter, Instagram, and Pinterest (Google +, LinkedIn, and YouTube if thats where your audience is at)About your servicesAdvertising/sponsorship availabilities and prices (with inclusions)Social media prices, Ambassadorship packagesGiveaway or review admin fees, Your policies, payment specifics and terms, previous brand partnerships.Testimonials: Add your press features, or where youve been featured on other blogsContact detailsBUSINESS ADMINEXCELGOOGLE DOCSMYOBQUICKBOOKSXEROQUICKENLEGALSTAXAUSTRALIAN COMPETITION AND CONSUMER COMMISSION (ACCC)DISCLOSUREINTERNATIONAL LAWS (EU VAT-MOSS)SPAM RULESMaking money from blogs generally takes a long term approach, and a lot of good old-fashioned hard work.

THANK YOU!

Stacey Robertstheveggiemama.comproblogger.nettheveggiemama.com/perthbit.ly/PBperth@veggie_mama