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IBM Institute for Business Value
New ecosystems - How to make bright ideas scalable
@IBMGE | ibmsmartcamp.com | ibm.com/is/startup
Angela Bates@angelajbates
IBM Institute for Business Value
Understanding the dynamics of your ecosystem is
essential to all businesses
Is your bright idea fit to scale?
IBM Institute for Business Value
Technology is enabling ecosystems to thrive
Social, Mobile, Analytics and Cloud technology creating an
environment that is:
• Connected and open• Simple and intelligent• Fast and scalable
IBM Institute for Business Value
Consumer technology experiences are increasing expectations and empowerment
Source: 2011 IBM Digital Transformation Study, IBV Analysis
Consumers have an insatiable desire for
sophistication in all areas of life
Organisations pressured to provide something beyond what they do today
IBM Institute for Business Value
Ecosystems are a type of economic network
ec•o•sys•tem /ˈekōˌsistəm, ˈēkō- / NounOrigin: 1935A community of organisms together with their physical environment, viewed as a system of interacting and interdependent relationships
Complex web of interdependent enterprises and relationships orchestrated to create and deliver business value
IBM Institute for Business Value
Pacesetters are Crowdsourcing the Future
2 x as likely to engage citizen developers for training
2 x as likely to use academia to help develop products
1.7 x as likely to use start-ups for help with project execution
IBM Institute for Business Value
The best bright ideas deliver mutual value in the ecosystem
• Identify opportunities– Look for the gaps and be
prepared to pivot
• Develop your competencies– Be honest, brave and become
essential
• Formalise synergies– How can you connect with new
partners?– Get close to the ecosystem
orchestrator
IBM Institute for Business Value
Investing in startups IBM Global Entrepreneur
Helping startups flourishproviding the support and resources they need to build enterprise solutions and scale their business
IBM Institute for Business Value
Look toward new ecosystemsto help your bright ideas scale beyond your imagination