Ogilvy Labs @ Digital Shoreditch: Rory Sutherland

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    29-Jul-2015

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<p> 1. #OgilvyDS Blazing New Trails Rory Sutherland Vice-Chairman, Ogilvy &amp; Mather Group UK 2. #OgilvyDS Problems agencies might solve Problems agencies are asked to solve 3. #OgilvyDS 4. #OgilvyDS Insert Kraft Film Here 5. #OgilvyDS 6. #OgilvyDS Insert Saatchi Ad Film Here 7. #OgilvyDS 8. #OgilvyDS 9. #OgilvyDS 10. #OgilvyDS Over the next fifty years, the greatest source of new value may consist in finding choices we didnt know we already had, and by noticing value where we never knew it existed. 11. #OgilvyDS 12. #OgilvyDS 13. #OgilvyDS This is not a map of London 14. #OgilvyDS 15. #OgilvyDS 16. #OgilvyDS 17. #OgilvyDS 18. #OgilvyDS 19. #OgilvyDS 20. #OgilvyDS 21. #OgilvyDS 22. #OgilvyDS 23. #OgilvyDS MARKETING: The science of knowing what economists are wrong about. 24. #OgilvyDS 25. #OgilvyDS SCARF: DAVID ROCKS MODEL Status Certainty Autonomy Relatedness Fairness 26. #OgilvyDS Insert Two Monkeys Film Here 27. #OgilvyDS 28. #OgilvyDS 29. #OgilvyDS 30. #OgilvyDS 31. #OgilvyDS Insert McGurk Film Here 32. #OgilvyDS Thus, the conventional view that natural selection favors nervous systems which produce ever more accurate images of the world must be a very naive view of mental evolution (Trivers 1976/2006) 33. #OgilvyDS 34. #OgilvyDS 35. #OgilvyDS 36. #OgilvyDS 37. #OgilvyDS 38. #OgilvyDS TEST COUNTERINTUITIVE THINGS, BECAUSE NO-ONE ELSE WILL. @RORYSUTHERLAND 39. #OgilvyDS Dare to be trivial. 40. #OgilvyDS 41. #OgilvyDS 42. #OgilvyDS 43. #OgilvyDS 44. #OgilvyDS Thank You @rorysutherland </p>