Ogilvy Labs London - Nicole Yershon @ Net Prophet

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** All missing videos can be found at http://www.ogilvylabs.co.uk/inspire-me/client-case-studies/ ** Net Prophet was started in Cape Town, South Africa by the RAMP Foundation a non-profit entity created by the RAMP Group as a means for social investment within the local Internet based economy. With government backing education and development in the areas of science and technology, RAMP Group recognised the need to build a culture of entrepreneurship and innovation, particularly in the area of web-based business, essentially aiding those with the right aptitude for Making business Sense of the Internet.


<ul><li> The story of an intrepreneur @nicoleyershon </li> <li> @nicoleyershon </li> <li> Technology is changing the future To change course we need to see what is possible the Labs are built to explore and break new ground @nicoleyershon </li> <li> 1) Freedom to test and learn - budget </li> <li> www.OgilvyLabs.co.uk Pic of physical space Educate, Inspire, Innovate @nicoleyershon </li> <li> The Physical Lab Space @nicoleyershon </li> <li> @nicoleyershon 4 back office Lab staff 1600 people in the UK Group 10 Group companies 8 Specialist Divisions &amp; @nicoleyershon </li> <li> @nicoleyershon What Labs Does: </li> <li> 2) The 6 Rs </li> <li> Measuring Success Revenue Reputation Recruitment Retention Relationships Responsibility @nicoleyershon </li> <li> @nicoleyershon Semesters of Learning 24 week semesters Semesters culminate in a Lab Day Most recently: I. Behaviour Change II. Big Data III. Storytelling IV. Music V. Shopper in Store </li> <li> 3) Collaboration &amp; relationships </li> <li> New Partnerships and Disruption @nicoleyershon </li> <li> 4) Get out of your comfort zone </li> <li> Will at IBC Inspiring Creativity @nicoleyershon </li> <li> 5) If you can see it and touch it, it feels real </li> <li> #ogilvychange @nicoleyershon </li> <li> 6) Work with the right people </li> <li> The Rough Diamond @nicoleyershon </li> <li> 7) A little success leads to attention </li> <li> Beta-testing Product @nicoleyershon </li> <li> 8) The art of giving </li> <li> Responsibility Alphasphere Bristol @nicoleyershon </li> <li> 9) Put money behind non-traditional advertising events </li> <li> Sponsorships @nicoleyershon </li> <li> Thoughts to leave you with 1. Educate, educate, educate - Myopia and fear of change 2. R&amp;D needs autonomy and budget find the middle ground 3. Define your measurement of success 6 Rs 4. Achieving a 80/20 split 5. Prove by doing 6. Hire hunters @nicoleyershon </li> <li> www.OgilvyLabs.co.uk @Ogilvy_lon_labs // @nicoleyershon Thank you and good luck! </li> </ul>