Product Launch

S.Y.BMS [A}

M.L.Dhanukar College of Commerce

By: Siddhesh Bagwe 06Varun Achrya 01Dhiraj Chorghe 14Kunal Kadam 30Sanchit Kini 40Sanket Mhatre 52

PINEAPPLE

FAR BETTER AT SOME KEY

THINGS

BrowsingEmailPhotosVideoMusic

GamesE-Books

NET BOOKS

SLOW LOW QUALITY

B-PAD

VISIONOur VISION focuses on innovating, designing and using the latest

technologies to develop products at affordable prices.

MISSION

We want to be one of the top electronic gadget manufacturing companies.

GOALS"Increase sales by 30 percent over the next 18 months"

ORGANISATIONAL STRUCTURE

SMART PHONES

LAPTOPS

TABLETS

SWOT ANALYSIS

INTERNAL

Strengths 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life. 2.Regional languages support, Indian calendars, Torch .3.Most phones are dual SIM/Triple SIM phones .4.Due to android support a lot of basic applications can be run.

Weaknesses

1.Poor after sales support .2.Many consumers in this group still trust samsung.3.User interface for not so tech-savvy consumers , Unreliable.

EXTERNAL

Opportunities

1.Low-end phones market has become very competitive .2. Cut-throat competition has made Dual-SIM phones being available.. 3.Can be used as simple second phones.

Threats

1.Threat from low price well known brands. 2.Other lower end phones brands.

Unique Selling Proposition

High end functions at lower price

MARKET POSITION

FUNCTIONAL STRATEGIES

Financial Strategy

Financial aspect of business deals with primary raising. admin, & distributing funds for the purpose of business operation. This financial process has two major dimensions a) Determination of total amount of funds that org use.b) Determination of specific asset to be used in an efficient manner

MARKETING STRATEGY(ABCD)

A – Affinity Marketing Also known as Partnership Marketing, this technique links complementary brands,

thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships.

B-Buzz MarketingIt involves cultivating opinion leaders & getting them to spread info about product or

service to others in the community. It refers to public talking about an event idea, brand, etc.

C-Call To Action MarketingCTA is a part of inbound marketing used on websites in the forms of banners text or

graphics. It is meant to promotes a person to click it and to move into the companies website. D-Diversity Marketing

Diversity Marketing - The aim of this strategy is to take into account the different diversities in a culture in terms of beliefs, expectations, tastes and needs and then create a customised marketing plan to target those consumers effectively.

PRODUCTION STRATEGY

On the product side, Pineapple has a wide range of phones with different features and thus offering variety to the customers. Pineapple has a lot of interesting and thoughtful products. Pineapple has been able to successfully identify the needs of customers and design products appropriately.

HR STRATEGY

A coordinated set of action aimed at integrating an organization's culture, organization people, and system in order to get the business goals....Hr strategy is a vision for the organization...The whole organization must engage with strategy....

Integration Strategy Horizontal Integrations

We are following horizontal integration strategy by tieing up with BSNL for extensive marketing of our product.

Diversification Concentric

As we are already having our smart phones and laptops into the market, so we are bringing our new product called B-TAB for more reliability

Intensive Strategy Market Development

This strategy involves introducing present products new goegraphically area and thereby increase revenue by reaching new areas.

PRICING STRATEGY

It’s at the core of pineapple to serve the customers by proving them with lower cost, value for money products. Thus pineapple will adopt penetration pricing in the urban market because placing our product at a lower cost will serve our purpose and make the customer rethink before buying other competitors product such as Nokia, Samsung, etc which are at a high price segment.

STRATEGIC IMPLEMENTATIONClarify Your Strategy

The first step is to clarify your strategy in a way that people in your organization can rally to support its implementation. Done well, this strategy will tie together your goals and objectives and clearly explain what you intend to do.

Communicate Your Strategy:

Communication is the second C. Powerfully communicating the essence of your strategy at every level of the organization using multiple mediums is the key here. In short, communicating the strategy provides the “connective tissue” throughout the organization that helps people understand the big picture.

Cascade Your Strategy

Cascading strategy is the proverbial rubber hitting the road. The bulk of the work in implementing strategy is done at this stage. It is the team meetings, the one-on-one coaching, the process improvements, the customer meetings, and the responses to the market that, in alignment with an organization’s strategy, can make a tremendous difference for an organization.

CORPORATE SOCIAL RESPONSIBLITY

In reality the notion of ecological responsibility and business responsibility are similar. Both reject waste and profiligacy. So we would want to be stewards in in profits as well as CSR. Thus, we have setup Prostitute rehabilitation centers in our functional areas.