Kiplinger.comTrusted Personal Finance Advice and Business Forecasts

By: Maura Marmo

A Ready Reference Instructional Guide

About Kiplinger.com•Kiplinger (KIP-ling-er) is a publisher of

business forecasts, as well as personal finance advice, based in Washington, D.C.

•The content Kiplinger provides is available in print, online, audio, video, and software products.

•This presentation will focus on what Kiplinger provides online, and how to use the website.

The History of Kiplinger/Authority•Kiplinger Washington Editors, Inc. was

created in 1920 by former AP economics reporter, W. M. Kiplinger.

•The company has been managed for eight decades by three generations of the Kiplinger family.

•Kiplinger.com was launched in 1997.

Who is the Intended Audience?•The intended audience of Kiplinger.com is

adults.•Kiplinger.com is geared towards

individuals who are interested in personal finance and business, and the topics in connection to such.

How to Access•Kiplinger can be accessed on any device

that has access to the internet.•You can open any search engine and type

in the following: http://www.kiplinger.com/ or simply click on the link provided.

What can Kiplinger.com do for you?• Kiplinger.com is open access, meaning anybody can join

and create a user profile and access everything Kiplinger.com has to offer.

• Kiplinger.com allows a user to, once logged in, access to: • The Kiplinger Letter• The Kiplinger Tax Letter• Kiplinger’s Retirement Report• Kiplinger’s Investing for Income• Kiplinger’s Personal Finance Magazine

• Without a login username and password, a user can still access special reports, articles, popular features on topics such as taxes, investing, home & real estate, business, etc.

How to use the Kiplinger.com • The website is user-friendly.• There are two main features on the website:

The articles by subject found on top of the page, and the search bar.

• The website includes a search bar at the top of the page in which a user can easily perform a search.

• A user can also press on any of the headings a top the page, and click on the sub-headings generated under each topic. (As shown on next slide)

Search Results•When using the search bar (which again,

can be found on the top of the page) the results will deliver any Kiplinger articles that include the words in a web search.

•As an example, I searched “tax refund” and the results are as follows. (As shown on the next slide)

Conclusion•In conclusion, the website is very user-

friendly and self-explanatory.•The two main features are the articles

and search engine that links a user to previous articles written.

•This is a wonderful website and ready reference for those interested in personal finance, and all aspects of business.

Citation•Kiplinger.com. (2016). Accessed March

21st, 2016. http://www.kiplinger.com/