Saturdays and the Small Business Owner - Sutton Creative Studios

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Saturdays and the small business owner really should be best friends. Why? After a long week completing projects, this is (hopefully) a day when you can concentrate on YOUR business. Yes, you deserve a day or two to relax, however I find Saturday time working on my business to be extremely relaxing and fulfilling! (Read more)

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  • 1. sut t oncreat ivest udios.com http://suttoncreativestudios.com/saturdays-and-the-small-business-owner/ Kimberly Sutton May 24, 2014 Saturdays and the Small Business Owner Saturdays and the small business owner really should be best f riends. Why? Af ter a long week completing projects, this is (hopef ully) a day when you can concentrate on YOUR business. Yes, you deserve a day or two to relax, however I f ind Saturday time working on my business to be extremely relaxing and f ulf illing! Bef ore I go any f urther, I must say I neither endorse nor encourage spending Saturdays glued to your computer and/or smartphone. If you have kids, you both deserve to be spending time with each other. And your spouse or signif icant other would probably appreciate seeing the side of you that they dont see when you are in work mode. Saturdays in my house, especially in the Spring and Summer, mean a lot of sports and swimming. Getting away f rom client work opens my mind to all the tasks I need and want to do f or my own company. Here are a few of the tasks I believe Saturdays and the small business owner should become acquainted with: Social Media Marketing: What does your social media marketing look like f or the next week? How about the next month? Spend some time on Saturdays preparing your social media posts, blog articles and email newsletters f or the upcoming week(s). Aim to post at least one status update, article or question on your social media platforms daily, and at least one blog article during the week. In addition, work on sending out at least one newsletter to your subscriber each month. Email Cleanup: You deserve to start the next week with a clean and organized inbox. Spend some time on Saturday f iling the emails youve already addressed (note I dont say delete keeping copies of emails sent and received it a great way to protect yourself should you ever wind up in a dispute with a client), and reading the email and newsletters that you decided to keep f or f uture reading. If necessary, perf orm a mass delete of all the spam that attacked your inbox this past week. Project Planning: By project planning I dont mean client project planning. Every business should have a big internal project on the horizon. Whether it be a book you are writing, a program you are launching or an entirely new company you are spinning of f , if you dont see anything huge on the horizon you arent thinking big enough. By the way Sutton Creative Studios has all three (book, program AND company) in the works! Market Research and Learning: Market research can come in a variety of dif f erent f orms Whether reading newspaper and magazine articles to surveying the Facebook and LinkedIn groups you are (or should be) in, there is a plethora of inf ormation to be absorbed and digested. I also recommend sharpening your skills by watching tutorials on Lynda.com or YouTube. Remember Any additional skills you have can give you the edge on a competitor when trying to win a client. Scouting New Talent: Saturdays (and Sundays) are a great day to go undercover on LinkedIn and Elance to see whos looking f or work. As Monday approaches, skilled workers who are dissatisf ied with their day-jobs may be looking f or new work. Take advantage of their pain by approaching them with an of f er they cant possibly ref use! How do Saturdays and the small business owner get along f or you? What are your f avorite things to do f or

2. your business on your day of f ? Please leave your answer(s) in the comment f ield below! ***** Kim Sutton is a f ounding partner of Sutton Creative Studios, an agency specializing in social media management, graphic design and virtual assistance. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelors Degree in Interior Architecture. In her f ree-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and three children. She also enjoys reading, knitting and writing. You are invited to f ollow Sutton Creative Studios by f ollowing our blog, subscribing to our newsletter, or f ollowing/liking us on Facebook, Twitter, LinkedIn, Google+ or Pinterest. In addition, please comment and/or contact us with any questions. Copyright Sutton Creative Studios - Built with Passion

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