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Selling Your Great Idea

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S E L L I N G Y O U R G R E A T I D E A

Asking “ W hat if ? ”

F U N N E L V I S I O N

T H E H O W W O W

W hat stops you F R O M S E L L I N G ?

D E F I N E T H E P R O B L E M E M PAT H I Z E & P R O B L E M PAT H I Z E A S K W H AT I F

T U R N O N F U N N E L V I S I O N P L O T O N T H E H O W W O W M AT R I X I D E N T I F Y T H E T H E M E S

P R O P O S E A B I G I D E A E X C U S E YO U R E F I N E A N D I M P R O V E

C R E AT E A N A C T I O N P L A N

Now that we’ve gotten that out of our way...

R U L E 1 .

Sell Amazing ThingsR U L E 2 .

Structure a great proposalR U L E 3 .

Handle the NaysayersR U L E 4 .

Know when to pivot

R U L E 1 .Sell Amazing Things

Don’t sell pop if your client drinks soda

R U L E 1 . S E L L A M A Z I N G T H I N G S

You might be perfect, but your product definitely is not

R U L E 1 . S E L L A M A Z I N G T H I N G S

Say “no” to yourself

R U L E 1 . S E L L A M A Z I N G T H I N G S

R U L E 2 .Structure a great proposal

Make sure you have a worm and a hook

R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

Be clear

R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

Options are optional

R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

Sweat the small stuff

R U L E 2 . S T R U C T U R E A G R E AT P R O P O S A L

R U L E 3 .Handle the Naysayers

IQ + EQ > IQ alone

R U L E 3 . H A N D L E T H E N AY S AY E R S

Get creative and fall in love with sales

R U L E 3 . H A N D L E T H E N AY S AY E R S

ability to balance empathy and ego

Own your power

R U L E 3 . H A N D L E T H E N AY S AY E R S

R U L E 4 .Know when to pivot

It’s easy to sell a bad deal

R U L E 4 . K N O W W H E N T O P I V O T

It’s easy to smell a bad deal

R U L E 4 . K N O W W H E N T O P I V O T

Selling’s closest cousin is invention

R U L E 4 . K N O W W H E N T O P I V O T

Sales’s closest cousin is invention

R U L E 4 . K N O W W H E N T O P I V O T

R U L E 1 .

Sell Amazing ThingsR U L E 2 .

Structure a great proposalR U L E 3 .

Handle the NaysayersR U L E 4 .

Know when to pivot