AboutMe

• Career:– EnterpriseSoftware– Fintech–Mobile– Global

• StartupAdvisor• Blogger

• Raisingmoney• ProductDevelopment• Selling

• Articulating Your“Why”• Calculating TAM• Market Interviews• DefiningPersona&Beachhead

ThreeQuestions

1. WhoCares?

2. SoWhat?

3. WhyMe?

WhoCares?

• BuyerPersona– Whatdotheycareabout?– Whatdotheyread?– Whataretheircareeraspirations?

• “UnreliableNarrator”–MarketInterviews

• FocusonEndUsers(EndUser≠Customer)

• TAM&BeachheadMarket

SoWhat?

• Wow!• VitaminorPainKiller?• WhyIsThereAnUrgentDemand?

• WhatistheEconomicValue?

WhyMe?

• WhatIsYourUniqueAdvantage?

• WhyShouldInvestorsandCustomersSay“Yes”?

• WhatDistributionAccessDoYouHave?

• HowIsYourBusinessModelUnique?

StartupPower!

Twitter:@michael_diamond

Email:med@michaeldiamond.com

Website:www.michaeldiamond.com

True North

Reflec%ons)on)over)40)Great)Quotes)That)Just)Might))Inspire)You)To)Be)Your)Best!

Michael!Diamond!www.michaeldiamond.com!