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The mobile adventure: Bergen to Bangladesh Jacobo will talk about the experience of building Hubii through a very slow start 7 years ago to the most recent events that have happened over the last 3 months; Many failed attempts, painful lessons, interesting anecdotes and once pivoting seemed to put our team on the right path we run out of steam to then get lucky. The idea is to present briefly what is Hubii, comment on the experience of building the company and have an interactive dialogue with the audience. Jacobo Toll-Messia is the Founder and CEO of Hubii AS. Jacobo started with the idea 7 years ago of building a location-based news aggregator. He then assembled the team and, after many proof of concepts and failed test it seems that they have found the right market and partner. He has been a self-employed contractor most of his profesional life with a background in Software Engineering and Distributed Systems.
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The idea
2
Quick Market Analysis
1.7B people
Emerging markets; +2B by 2019
Multiple competitors, no market
leader
Credibility
Monetization4
The concept
5
The road ahead
5
The road ahead
5
The road ahead
5
Summary of 6 ½ years
3 PoC using different technologies
A few $USDM invested
Invited to the TINC incubator
program
Red Herring Top 100 Europe finalist
Last pivot to obtain product market
fit4
Product
6
...then Mozilla showed up
Firefox OS; HTML5-based OS
5 Global OEM's
12 Global Network Carriers
Targeting the next 2B people
Thirsty for content
4
...and we got some business
Signed Global Agreement with
Mozilla
Signed pre-loading agreement with
Telefonica
Just been pre-loaded in Bangladesh
with Telenor
More news coming up soon 4
...but what is the value?
Impossible to quantify in $
User acquisition costs
Use Mozilla's agreement as a
vehicle
Pre-loading in 500k - 50m
Validation4
