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The Shopify Economy GA London - June 2015

The Shopify Economy

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Page 1: The Shopify Economy

The Shopify EconomyGA London - June 2015

Page 2: The Shopify Economy

shopify.com/grow

Page 3: The Shopify Economy

Time to Specialise in Ecommerce

Page 4: The Shopify Economy

Face

book

Pag

e, S

qaur

espa

ce

In H

ouse

Dig

ital T

eam

s

Evening/weekenders, freelancers, partnerships,

agencies

Mid - Late 2000’s

Page 5: The Shopify Economy

Face

book

Pag

e, S

qaur

espa

ce

In H

ouse

Dig

ital T

eam

s

Even

ing/

week

ende

rs,

free

lanc

ers,

part

ners

hips

, ag

enci

es

Today

Page 6: The Shopify Economy

Projects & Upsells

Page 7: The Shopify Economy

Store setup, Customisation, Design & Build , Theme Store, “App Store” sales, 20% revenue share for every new store, branding, shipping labels, packing slips, email notifications, app recommendations, mailing list setup and management, pop-up shops, product photography, A/B testing and more…

Page 8: The Shopify Economy

What is Shopify?

Page 9: The Shopify Economy

Theme based hosted ecommerce platform

used by 165,000+ stores in over 150

countries

Page 10: The Shopify Economy

Platform?

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2014 GMV $3,700,000,000

Page 12: The Shopify Economy

2014 $4.7 million paid to app developers

$4.2 million paid to theme developers 41,000 connections made between

merchants and Shopify Experts

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Example Stores

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A Book Apart

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Five Simple Steps

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Greats Brand

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Pure Fix Cycles

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Smashing Magazine

Page 19: The Shopify Economy

For Merchants

Page 20: The Shopify Economy

Sell everywhere Order management

Unlimited SKUs Customer management

Discount engine Reporting tools

Shipping and fulfilment Gift cards

Shopify Payments & 70+ payment gateways 24/7 support

100+ themes in Shopify Theme Store 1000+ 3rd party apps

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$29, $79, $179/month + transaction fees

( £19 / £53 / £121 )

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New: Channels

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Online Point of Sale Buy Button

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Point of Sale (POS)

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New: Buy Buttons

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New: Buyable Pins

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Page 28: The Shopify Economy

Responsive Checkout

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For Designers

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Flexible theme based system Sass support

Custom templates Unlimited development stores

Mac theme sync tool / Ruby Gem Deploy from Git Repos (via Beanstalk)

Timber framework All assets pushed to CDN

Partner & Expert programmes & Forums 24/7 Partner Support

Page 31: The Shopify Economy

Themes

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HTML CSS

JavaScript Liquid

Page 33: The Shopify Economy

and…

£0 to design & develop on the Shopify platform

Page 34: The Shopify Economy

assetsconfiglayout -- theme.liquidsnippetstemplates -- 404.liquid -- article.liquid -- blog.liquid -- cart.liquid -- collection.liquid -- gift_card.liquid -- index.liquid -- list-collections.liquid -- page.liquid -- password.liquid -- product.liquid -- search.liquid

Page 35: The Shopify Economy

Liquid

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Liquid is the link between a stores

data and it’s templates

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shop.name product.handle product.images

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Output

{{ product.title }}

{{ product.description }}

{{ product.handle }}

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Logic

{% if product.available %} Show Add to cart button here {% else %} Display message! {% endif %}

Page 40: The Shopify Economy

The Shopify Partner Program

shopify.com/partners

Page 41: The Shopify Economy

shopify.com/grow

Page 42: The Shopify Economy

Thank You

[email protected] shopify.com/partners @shopifypartners