WordCamp Clients

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  • N O T W H AT T H E Y W A N T

    G I V I N G C L I E N T S W H A T T H E Y N E E D

  • C L I E N T S A R E C R A Z YD O E S N T S U R P R I S E T H E M . S H O U L D N T S U R P R I S E Y O U .

  • W H AT I S A P R O F E S S I O N A L ?

  • D O C T O R S

    L AW Y E R S

    W E B D E V E L O P E R S

  • C L I E N T S PAY P R O F E S S I O N A L S

    C L I E N T S H I R E I N T E R N S

  • G O O G L E W E B S I T E B U I L D I N G P L AT F O R M S "

    SquareSpace

    Weebly

    Shopify

    Wix

    iPage

    Woog

    1 & 1

    GoDaddy

    Muse

    Jim

    MoonFruit

    Etc

  • I F C L I E N T S W A N T T O B U I L D I T T H E M S E LV E S . T H E Y S H O U L D .

    SquareSpace

  • N O T W O R D P R E S SN O T D R U PA L E I T H E R

  • Y O U A R E S E L L I N G E X P E R T I S E

    Y O U A R E N ' T S E L L I N G Y O U R T I M E

  • Y O U A R E A W E B D E V E L O P E RY O U K N O W S T U F F. L O T S O F S T U F F.

  • Y O U R E A N A R T I S T

  • Y O U R E A P R O J E C T M A N A G E R

  • Y O U R E I N S A L E S

  • Y O U R E A B A N K E R

  • W E B L A N G U A G E S

    JavaScript

    Java

    Python

    PHP

    Ruby

    Shell

    C#

    Go

    Perl

  • J AVA S C R I P T F R A M E W O R K S

    Vue

    Angular

    jQuery

    React

    Socket

    Polymer

    Node

    Ember

    Backbone

    a new one every day

  • T O O L S

    Photoshop

    Illustrator

    DreamWeaver

    Atom

    Sublime Text

    Emmet

    Git

  • WordPress

    Drupal

    Joomla

    Zen Cart

    Ruby on Rails

    Symfony

    Bootstrap

    SASS

    M O R E T O O L S

  • S E A R C H A N D S O C I A L O P T I M I Z AT I O N

    Google Analytics

    Best Practices

    PageRank

    Google AdWords

    Facebook Ads

    Social Optimization

    Blog Editorial Calendar

  • O T H E R S T U F F

    Domains

    DNS

    Linux/Windows Server

    Backups

    Email

    On and on and on and on

  • W H AT C L I E N T S T H I N K T H E Y W A N T

    Researched Tools

    Friends Recommendation

    Micro-manage

    Freelancer

    Cheap

  • W H AT T H E Y N E E D

    Experience

    Expertise

    Competitive Research

    Cutting-Edge Knowledge

    Outside Perspective

  • T H E R E I S O N LY A D D O R D E L E T E

    T H E R E I S N O C H A N G E

  • W O R D P R E S S I S A G R E AT T O O L

    F O R W E B D E V E L O P E R S

  • I N D R U PA L

    CCK

    Views

    Permissions

    Custom Admin

  • D O N T G I V E A D M I N

    Client Admin (a.k.a. Editor)

    ADD CONTENT (not pages)

    DELETE (maybe)

    Avoid CHANGE

  • E S S E N T I A L I T E M S

    Frequent

    Blog

    Galleries

    Slideshows

    Products

    Events

    Rare

    Essential Staff

    Address

    Company Information

    Colors

    Layout

  • N O T PA G E S

    Users add New Content

    Add Custom Post Types

    Dont allow Pages

    Example Staff

  • Megan

    Carly

    Steve

    C U S T O M E R E N T H U S I A S T

    C O M PA N Y V I S I O N A R Y

    W E D O N T K N O W W H A T S T E V E D O E S

    920-555-1210

    920-555-1211

    920-555-1212

    m@co.com

    c@co.com

    s@co.com

    PA G E E D I T ?

    mailto:m@co.com?subject=mailto:c@co.commailto:s@co.com

  • W O R D P R E S S T O O L S

    Easy Content Types (Paid)

    Fields

    Can be re-used

    Query Wrangler

    Use Fields

    Re-use-fields

    WP Admin UI Customize

    Hide All of the things

    WP Help

    Add online help!

  • T R A I N I N G

    1 hour sessions (or less) x 2

    2 people trained

    decision-maker

    do-er

  • Q U E S T I O N S ?