TAKING ADVANTAGE OF THE LATEST

TWITTER UPDATESMARKI LEMONS-RYHAL

TWITTER IS AN EXCELLENT SOCIAL MEDIA PLATFORM FOR ESTABLISHING YOURSELF, GROWING AN AUDIENCE AND MAKING IMPORTANT CONNECTIONS. BUSINESSES OF ALL SIZES CAN USE TWITTER FOR EVERYTHING FROM LISTENING TO THEIR CUSTOMERS’ NEEDS AND WANTS TO IDENTIFY NEW CLIENTS. THIS CLASS EXPLAINS HOW TO BEST USE THE TWITTER PLATFORM AND POPULAR APPS. LEARN HOW TO CREATE A GREAT USER NAME AND PROFILE, DEFINE YOUR BRAND PERSONALITY, AND BEGIN TWEETING.

• DEVELOP A CALENDAR ON THE BEST TIME TO TWEET

• HOW TO CURATE AND SHARE VALUABLE CONTENT

• AUTOMATE YOUR TWEETS

• ENGAGE WITH THE NEW TOOL: PERISCOPE

BIT.LY/MLRHOOTSUITE

WHEN TWEETING…….•MENTION @MARKILEMONS•MENTION @CHICAGOCIE•HASHTAG #CIEHOOTUP

TIP #1: YOUR GEOGRAPHIC LOCATION MATTERS

ONE USEFUL STRATEGY IS TO CREATE A TWITTER HANDLE PER REGION, USE A SOCIAL MEDIA MANAGEMENT TOOL TO MANAGE AND MONITOR ALL OF THEM

IN ONE PLACE, AND THEN CREATE SOCIAL MEDIA REPORTS TO TRACK

WHEN YOU GET THE MOST ENGAGEMENT PER TWITTER HANDLE.

TIP #2: USE THE RIGHT TOOL

SOCIALBRO‘BEST TIME TO TWEET’ REPORT. THEIR FREE

VERSION, ANALYZES THE TIMELINES OF YOUR TOP 100 FOLLOWERS. GENERATES A REPORT THAT SHOWS WHEN YOU SHOULD TWEET TO REACH THE MAXIMUM AMOUNT

OF FOLLOWERS, IN ORDER TO GAIN RETWEETS AND REPLIES.

HOOTSUITE AUTOSCHEDULER•HOOTSUITE AUTOSCHEDULE DOES THE WORK FOR YOU. THE AUTOSCHEDULE TOOL CHOOSES A TIME BASED ON WHEN YOUR TWEETS HAVE PERFORMED THE BEST.

•ONCE YOU USE THE AUTOSCHEDULE FOR ONE WEEK, REVIEW YOUR SCHEDULED MESSAGES AND TAKE NOTE OF THE TIMES THE AUTOSCHEDULE USED.

TWEET WHEN IS THE BEST TIME TO TWEET?

#ciehootup

•FEEDLY: ADD RSS FEEDS INTO FOLDERS FOR DIFFERENT ACCOUNTS OR TOPICS.

•ALLTOP: CREATE A MYALLTOP PAGE TO SEE THE BLOGS THAT I PULL IN TO REVIEW WHEN I CURATE FROM THIS PLATFORM. THESE ARE SOME OF MY GO-TO SOURCES.

•PINTEREST: THIS NEVER LETS ME DOWN FOR GREAT CONTENT WHEN I SEARCH.

•BUZZSUMO: YOU CAN CUSTOMIZE ALERTS IN BUZZSUMO BY KEYWORD, LINK, AUTHOR AND DOMAIN. I GET AN EMAIL FOR THESE EACH MORNING AND CHECK THROUGH ON THE WEBSITE OCCASIONALLY.

HOW WILL YOU CURATE TWEETS?

#ciehootup

HOW CAN YOU AUTOMATICALLY SHARE TWEETS?

#ciehootup

EVERY TWEET THAT YOU SEND WITHOUT AN

ATTACHED IMAGE IS A MISSED OPPORTUNITY. 

TWITTER IMAGES THAT COMBINE TEXT WITH

PHOTOS OR DESIGN ARE POWERFUL

WHAT CAN YOU DO NEW WITH TWITTER?

#ciehootup