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stuartjdavidson.com http://stuartjdavidson.com/how-to-launch-twitter-ads/ How to launch Twitter ads for your business Just over a month ago, Twitter ads launched which allow individual users and small businesses to access this paid advertising platform. Even though the tool is at its earliest stages with limited access to USA based users, I have outlined a step by step guide so that you can make take advantage of this new development. The launch of these self-service type of Twitter ads offers small businesses the possibility to reach clients through both mobiles and tablets, instead of through the desktop PC. Twitter’s audience has now shifted by connecting mostly via smartphones. Lots of businesses have been using Twitter effectively without using paid promotional means. Why would Twitter start making tweet advertising? Why wouldn’t businesses want to try to get a better reach when maximising the exposure of a new product launch? Twitter ads are very easy to launch too. It is more complicated to define your strategy and to take the first step… 1. Define your goals This is essential. If you don’t have a goal to work towards, do not get into the advertising game. Your next steps will depend on your initial goals. Twitter ads can really help you achieve some of these goals; expanding your personal brand, building the foundations of your community and making it grow, extending your brand awareness or sharing the news about a certain product, event or offer. Here you should define the duration of your promotional campaign, your target audience, the country or language and above all, the daily budget that you want to invest. 2. Decide on the type of advertising

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stuartjdavidson.com http://stuartjdavidson.com/how-to-launch-twitter-ads/

How to launch Twitter ads for your business

Just over a month ago, Twitter ads launched which allow individual users and small businesses to access thispaid advertising platform. Even though the tool is at its earliest stages with limited access to USA based users, Ihave outlined a step by step guide so that you can make take advantage of this new development.

The launch of these self-service type of Twitter ads offers small businesses the possibility to reach clients throughboth mobiles and tablets, instead of through the desktop PC. Twitter’s audience has now shifted by connectingmostly via smartphones.

Lots of businesses have been using Twitter effectively without using paid promotional means. Why would Twitterstart making tweet advertising? Why wouldn’t businesses want to try to get a better reach when maximising theexposure of a new product launch?

Twitter ads are very easy to launch too. It is more complicated to define your strategy and to take the first step…

1. Define your goals

This is essential. If you don’t have a goal to work towards, do not get into the advertising game. Your next stepswill depend on your initial goals.

Twitter ads can really help you achieve some of these goals; expanding your personal brand, building thefoundations of your community and making it grow, extending your brand awareness or sharing the news about acertain product, event or offer.

Here you should define the duration of your promotional campaign, your target audience, the country or languageand above all, the daily budget that you want to invest.

2. Decide on the type of advertising

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Once you have defined your strategy, head to the Twitter ads page here or access it directly through the ‘Editprofile’ section. From this page, you can select one of the self-service advertising options for small businesses. Ona more advanced level, you can also find the possibility to publish hashtags in a way that could even become atrending topic.

Your account will be shown in the section ‘Who to follow’. Twitter uses an algorithm for this that allows you tolocate users with similar interests to your Twitter profile and ultimately who may be susceptible of becomingfollowers.

Remember that you will only pay for users that will happen to follow you.

These are tweets that you can plan to appear in users’ timelines that belong to a segment of your choosing and inany of the existing devices, i.e PC’s, mobiles, tablets.

Use this option wisely as users will see promoted tweets only once. A few examples of when using this optioneffectively could be when you want to advertise a certain product launch, new event or share a limited time offer.

3. Register to launch the Twitter ads

From that same page, use the ‘Ready to advertise on Twitter’ button. Now you canstart to establish some relevant data like the country your Twitter account isestablished on.

4. Decide on your monthly budget

This allows Twitter to gauge the size of your business. Small businesses will have small budgets by default. Fornow, it may be wise to mention that you are a small business without the intention of investing too much bychoosing the 0-5000 range.

5. Complete your details

Pretty self-explanatory. Add the relevant data requested by Twitter.

This is where you will discover if your account is ready to launch Twitter ads. Do not worry if this is not the case.Soon you will be able to see that option available to you and you can continue to the next steps…

6. Fill in the Twitter ads fields and create your target audience.

Twitter ads allow you to segment your target audiences by countries, interests, gender or device. If you havechosen to run promoted tweets, you will also be able to divide your audience by using keywords.

7. Select your daily budget and your bid

Remember to take into account that Twitter ads will never exceed this budget, though it is possible that it tries tonot reach it. So be generous when setting your daily budget. You can always modify it once the campaign haslaunched and adapt Twitter ads to suit your needs.

The next step is to finalise your offer for each of the RT or followers. How much do you want to pay for each ofthem? Remember that your competition could be either bigger or smaller depending on the field where you want toinvest. If you have very high competition in the country where you are launching your Twitter ads, the value ofeach of the clicks will be higher. This means that you will need to increase your bid offer in order to be competitive.You can also adjust these settings throughout the ongoing campaign.

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8. Frequently measure your results

Since Twitter ads are essentially a pay-per-click system, you should periodically measure the metrics and checkthat the Click Rate is above 0.20% – anything above this value is considered to be well received. The higher thisnumber, the better your results. So to get a better picture, if your Twitter ad campaign gets a 2% or 3% Click Rate,you can consider the campaign a huge success.

If you are not getting the desired results, you could try to increase your bid offer per click or modify the content ofyour tweets until you start seeing better results. The variables in Twitter ads are numerous and your measurementand analysis activities should seek to establish which variables need adjusting to create a more successful overallcampaign. Twitter ads, like any other PPC platform, should be continuously managed to steadily build itsperformance and effectiveness. Better results means a better investment!

Do you now feel like launching a promoted tweet for your latest product? Have you given Twitter ads a go yet? Letme know about your experiences in the comments.

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