10 Tips for Winning on Social Media

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Overview

Social media engagement and management is an arduous task. From developing your target audience to catering to their needs, there's too much to do in order to retain them. Here are some great tips you can utilize to ease the process of using social media, without compromising on your business objectives:

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1. Use the right combination of tools

Finding and using the right tools for your social media campaign can ease the process and make it more efficient and rewarding. There's an arsenal of tools at your disposal like content curation, scheduling and social media analytics to assist you in staying fresh and current on social media.

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2. Make your posts visually appealingvisual media

Visual content stimulates the eyes and is more likely to catch attention than textual content. Infuse your posts with a healthy balance of visuals like photos and videos along with your writing to increase engagement.

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3. Guide your audience like you would a beginner

Nothing gets an audience going like relatability. Approach an experience or a situation with the same excitement as a child entering an amusement park for the first time, and that enthusiasm will rub off on your audience. Use this tactic especially when you're trying to promote an event.

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4. Pay close attention to time zones

If your target audience spans around the globe, take a moment to consider that your posting schedule might not be the most suitable one they'd like to follow. Figure out the peak times of your online audience activity and frame a schedule around posting and keeping up with them.

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5. A/B test your posts

Trial-and-error methods help you figure out what the pros and cons of each of your approaches are. Only when you put yourself out there will you generate some sort of feedback. The A/B testing process compares the feedback on two posts with the same content which is repurposed into different styles, formats and layouts to see which one works better.

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6. Be useful

Your audience could find information on the product through your website's page or through advertisement. On social media, they are looking for instructions on using the product, overcoming problems they may face and overall user experience. Answering queries and helping your audience out establishes you as a credible and reputable source of information.

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7. Widen your target demographic and design specific content

As your brand grows, you might start wanting to offer a wider range of products and services so that you can attract a larger customer base. You need to apply the same principles to your social media strategy. Diversify your content as per the growing needs of your expanding audience to cater to everyone.

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8. Balance paid advertisements with organic strategies

One of the most important metrics of a social media campaign is the measure of Return On Investment. Organic strategies like social media marketing do bring in a decent amount of traffic, but the value of paid advertising still remains. Your social media campaign needs to have a healthy combination of both to maximize your reach.

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9. Involve your employees in the social media campaign

Employee advocacy is the process of encouraging your employees to be a part of your social media campaign and promote your content on their personal social accounts. This gives you access to all their connections, expanding your reach ten-fold.

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10. Show the human side of your brand

Your business is run by people, and your audience is more likely to trust you if they feel like they're communicating with an actual human, rather than a bot. Include humour, honesty and opinions reminiscent of your people to remind your audience that your company is more than just a brand, it's a collaborative effort of hardworking people, just like them.

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For a Full Guide on Social Media Tips visithttps://blog.drumup.io/blog/10-fresh-tips-to-win-like-a-boss-on-social-media/

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