Be PresentConsistently tweet and share to show that

you're a part of the community and a

knowledgeable industry resource.

Promptly RespondHave processes to ensure customers

receive replies within a reasonable

timeframe, even if it is just to indicate that

you’re on top of an issue.

Participate in Twitter ChatsIndustry chats generate a warm and fuzzy

feeling and enable you to form stronger

connections through curated discussions.

Schedule ContentYou can't—and shouldn’t—be on Twitter

24/7, so give yourself a break and schedule

relevant posts, but just be sure to watch your

responses carefully.

Search to ScaleIdentify keywords related to your industry

and search around those terms, you’ll

seek out new connections and grow your

follower base.

Acknowledge New FollowersSend a personalized "hello" or engage with

a new follower’s recent tweet instead of

sending automated direct messages.

Make ListsTwitter lists are an excellent way to group

people and brands you follow—you can

easily sort through your stream to address

important tweets.

Test and LearnMonitor tweets to see engagement levels,

then take feedback and assess necessary

changes to ensure you hit your goals.

Forget Your Follower NumberBigger communities aren’t necessarily

better, so don't get caught up in total

followers, be authentic and your audience

will grow naturally.

Personalize Your ProfileComplete your profile and make it

interesting, followers want to know who you

are, what you do and where you're from.

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TIP SHEET

10 Ways to Engage on Twitter

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Take your Twitter strategy to new levels with these smart,

attainable tactics that will boost your brand's social conversations.

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