We guide you effectively through the social media jungle

Internet Users Worldwide in Percent to the Population

Most Popular Social Networking Sites June 2013 Estimated Unique Monthly Visitors

Global Penetration of Social Plattforms

• As of Jun 2013, over a 27% of the time spent online by users is on a social network — 16 minutes or 25% of each online hour.• People access social networks from just about anywhere. Australians, at

least, log on at work (34%), at school (13%), in the car (18%), in bed (44%), in the bathroom (7%), on the toilet (6%).

• Nearly 75% of Facebook users access the site through a mobile device (mobile apps and mobile web browsers).

• 23% of Facebook users check there account more than 5 times a day.• There are more then 10 million Facebook apps.• Facebook reached the 1,19 billion active monthly users mark on Sep 14, 2012.• Facebook average monthly usage is 8.3 hours (as of Jun 2013). In contrast,

Google+ gets about 6 minutes and 47 seconds per user per month on average (as of Feb 2013).

• Google+ have more then 343 million users most of them male 67%.

Some Facts and Figures

• 490 million unique YouTube users worldwide.• More the 1 milliard of people use YouTube monthly.• YouTube users are looking 6 milliard hours of videos monthly, this is 50%

more as last year.• 16 billion photo uploades from Instagram, over 5 million videos are shared

within 24 hours of launch.• Pinterest have over 70 million user, 69% female, most. Food is the top

category 57%.• Twitter have 288 million users and 400 million tweets per day. In 2013,

astronauts tweeted from the ISS (International Space Station).• Linkedin have 1,5 million users, 27% access to Linkedin through a mobile

device.• 50% of Linkedin users have bachelors or graduated degrees.• 167,5 million blogs are published on Tumblr, available in 13 languages.• 74,2 billion people posting on Tumblr, 103.8 million people posting daily.

More Facts and Figures

Marketing Today

In 2013, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and various acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and the age of facebook users between 45-65 grow substantially. We watched one Korean artist turn into a global phenomenon thanks to YouTube. Snapchat is coming very trendy.

Where are we heading to? This is what you will have to deal with in the near future.

• Content Marketing. Dazzling websites, banners and SEO hustle and bustle will be out. Content marketing is the future. Customers want solutions to problems, concrete information and they are getting tired of companies publishing unsubstantial text. The key word is BLOG. Blogging will get more and more important.

• It will be an obligation to be on social media, but it will no longer be enough to get as many likes as possible and no matter how. Social Media will be the voice of the customer and companies will have to learn to listen to what customers want and act accordingly. It will turn into a 24/7 job.

The Future of Marketing

• Convert online contacts in money. This will be the core issue. Involve your clients and again, listen to them. One example: let them test new products or ask for their feedback on services they contracted or products they bought and use it at the point of sale. Interacting will be a major issue, trying to understand your client.

• You will have to deal with more and more critical clients. The internet makes it easy to get information and to compare. Clients want the best at the best price, no trouble is too big for them. They will try to achieve their goal. Furthermore the number of retired clients is increasing every year and they are the ones who have time to fight for what they want.

The Future of Marketing

The Power of Real Time Communication Will Grow Business

Marketers will need to find out exactly where their audiences are, and use relevant content to drive them back to owned sites. Marketers must activate and amplify the content they create. In the future, marketers will need to figure out how to scale and sustain their content-marketing efforts.

• customizing content • to specific targeted audiences and • delivering enough content • to consistently capture their attention• at the right time

Pictures Tell More Than Thousand Words

Today we live life in the fast lane and get a vast quantity of information in a very short time. Therefore new ways of communication impose on us.A message integrated in a picture reads 60.000 times faster than text and 90% of information captured by our brain is visual.

Mobile Communication

Device share of website traffic.27% of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and up 109% since 2011..

Social network and integrated communication solutions will develop into success factors for medium-sized enterprises. (Business&IT 1.2013)

Inbound Marketing is the key part to any marketing strategy in the future. Inbound Marketing is the umbrella term for all social media tools like facebook, twitter, Instagram, Google+, LinkedIn, Pinterest, Blogs etc.

Inbound Marketing

Base of Every Inbound Media Strategy

The definition of the target group is the base of every marketing campaign. Using Inbound Marketing enables us to create a two way communication to our target groups. Core questions are:

• What resources are available (time, money)?• What do we want to achieve (call to action)?• What are our target groups?• How do we want to address them?• When is the right moment?

Why Inbound Marketing

Quick to Start. Low Cost. Instant Interactivity. Search Engine support. First Mover Advantage. Conversion Rate.

Conversion RateSponsorshipOnline AdvertisingCatalogue ShoppingTrade FairsBlogs

Google AdWords

Outbound Sales

Web Page

App - Recommendation

Affiliate Recommendation

Staff Recommendation

Inbound Sales

Mouth to Mouth

Outbound Marketing (blue) versus Inbound Marketing (red) (Source google trends)

Inbound Marketing Tools

Search Optimization Engine

Social Media and SEO are related

Content that’s relevant and can be trusted as authoritative will continue to drive both your search and social media marketing.

Search Optimization

Make sure you have a social media strategy and think of it as part of your search optimization efforts – the two should not be working as single-handedly.

Social Search

In social search, content that has a social connection to you in some way is prioritized.

Search Optimization Engine - SEO

On-page SEO - emphasis 25%: Based on search engine criteria

such as key-words, meta tags, title, URL structure, domain info etc.

Off-page SEO – emphasis 75%: Mainly considering the quality of the

internet site, which is based on how and how much it is linked.

E-Mail – Marketing

• 70% of leads close with an action (purchase, making contact).

• Companies with an active leads management acquire more clients and they succeed with a goal oriented, up-to-date and continuous e-mail marketing.

Sales Leads

Facebook and Google+

• Visitors must get a clear advantage when signing up with a social network.

• The base of an active Facebook or Google+ site is to link your fans emotionally.

• Those networks live from regular posts and the replies to posts from fans.

Facebook Business Page

Google+

Google+ Facebook Twitter

Twitter – Micro-Blogging

• By sharing real time messages Twitter has totally changed communication.

• Of all the millions and millions of tweets, between 20-25% consist of questions regarding products and services.

• 25% of Twitter users follow brands and services as a so called “Follower”.

Business Blog

• Active company blogging results in approx. 70% more leads and in 55% more visitors on the website.

• The number of business related blogs has a direct influence on the search machine (SEO).

• A business blog is a long term marketing tool and results in qualified leads and interested visitors on the website.

• A good business blog positions the company as trustworthy and competent. Blogs which have a problem solving character improve the company’s reputation.

• The bigger part of blog readers are looking for answer to certain problems and we can therefore influence their decision of buying or not buying (70%).

Netzwerke for Business-Professionals • LinkedIn is the biggest and only platform which approaches

professionals and has more than 150 million users and 2.1 million Linkedin groups.

• Xing works similar to LinkedIn but approaches the German speaking.

• With a strong presence in one or both of those networks we can create contacts to potential clients (B2B).

• Those networks are also known to collect CRM data (Customer Relationship Management).

• LinkedIn and Xing interest groups represent an important part within those networks.

Whether your business is just getting started with Inbound Marketing or you just want to brush up on the basics, we help you to establish your initial keyword strategy to leverage social media, to promote content online all the way through and to analyze and refine your strategies.

 

Due to our experience we can guide you effectively through the social media jungle:

- global orientation

- personal oriented and flexible

- feasible, realisable and cost-conscious

 

Our job is based on conceptions as well as operative project management in global Social Media Marketing.

BB Project Development Ltd. operates worldwide, core areas are Europe and the United States of America.

Our staff is multilingual.

What We Do

www.bbproject.comwww.facebook.com/socialmediabbproject

www.linkedin.com/company/bb-project-development-ltd

https://twitter.com/bbprojectltd

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