Upload
coldicott-freelance-training
View
118
Download
0
Tags:
Embed Size (px)
Citation preview
Five Social Media Tips for Fundraising!
Here are 5 things to bear in mind and apply to your social media strategy, to ensure
you engage with your donors and appeal to them effectively.
Tip #1 Giving is Emotional
Tip #2 Giving makes people Happy
Tip #3 Giving is Personal
Tip #4 Giving is Social
Tip #5 Giving is the right thing to do
Why people give?
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv
#1 Giving is Emotional
Photo ref: http://smashinghub.com/30-brilliant-pictures-exposing-face-of-poverty.htm
Giving is Emotional
Giving is Emotional
• I felt emotionally moved by someone’s story
• I want to feel I am changing someone’s life
Reasons people give #1 Emotion
• Never forget it’s all about people
• Talk to the people you’re hoping to build a relationship with
• Use a human voice
• Tell us something, make it interesting
Tips on Emotional updates:
• Tell one person’s story
• Show the impact of donations in relation to helping one person.
• Use video and images not facts and figures.
Tips on Emotional updates:
Exercise 1Emotional Updates
#2 Giving = Happiness
• I want to have fun and be part of something (think Red Nose Day, Xmas Jumper Day, Coffee Mornings)
• It makes me feel connected to other people
• Giving is a good thing to do.
#2 Giving makes people feel happy
Giving makes people feel happy
Giving makes people feel happy
Giving makes people feel happy
Exercise 2Happy Updates
• Show the journey of a fundraiser – before, during and after.
• Encourage fundraisers to post how taking part made them feel.
• Encourage fundraisers to post their photo’s during the event and at the finishing line or at the end of their challenge.
Tips:
Giving makes people feel happy
Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv
#3 Giving is Personal
Story 1
Story 2
• Someone I know asked me to give and I wanted to help them
• A loved one has been affected by this illness
• I want to memorialise someone
• I might suffer from that illness one day
#3 Giving is Personal
• Make it easy to help and fundraise
• Make it easy for Fundraisers to ask friends and family to sponsor on Facebook and Twitter.
• Make it easy for people to memorialise their loved ones
• Explain the personal suffering and feelings of your patients.
Tips on Personal updates:
Exercise 3Personal Updates
Giving is Personal
Giving is Personal
Giving is Personal
#4 Giving is Social
• I feel a sense of closeness to a community or group
• It makes me feel connected to other people and builds my social network
Giving is Social
Exercise 4How to encourageFundraisers to post
• Pre fill share buttons with the right information.
• Encourage conversation and social sharing by creating and using hashtags
• Help fundraisers by providing a promotional pack; with branding, tweetable images and hashtags.
Tips:
Giving is Social
Giving is Social
Giving is Social
#5 Giving is the right thing
• I was raised to give to charity – it’s a tradition
• I give for religious reasons – God wants me to share my affluence
• I want to have a good image for myself/my company
• I want to leave a legacy that perpetuates me and my ideals
Giving is the right thing to do
• Keep your charity’s message in mind
• Thank people for their hard work, time and effort
• Interact with people who post their photo’s
• Explain how fundraisers have made a difference
Tips
Exercise 5Moral Updates
Tip #1 Giving is Emotional
Tip #2 Giving makes people Happy
Tip #3 Giving is Personal
Tip #4 Giving is Social
Tip #5 Giving is the right thing to do
Why people give?
Facebook Best Practise
• Post photo’s they receive 7 times more engagement than plain text updates
• When posting just one image, to show it at it’s fullest it needs to be at least 504 x 504 pixels
• Try posting at least once a day, especially Saturdays when most sharing is done
Facebook Tips
• Tick “Similar Page Suggestions” in Settings > General, you’ll receive a lot more “Page likes”
• Be Positive – you’ll receive 5 time more engagement
• Less is more – 80 character posts or less receive up to 66% more engagement
Facebook Tips
Twitter Best Practise
Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier
• Clear, concise language is the most retweeted
• Tweets with links receive 86% higher RT rates
• Become an expert news source for your Mastermind subject!
• Tweet frequently, several times a day if possible.
Twitter Tips
• Follow Strategically. This will become your own news source for re-tweetable content.
• Go easy on the hashtags. Using more than 2 hashtags reduces the retweet rate.
• Full sized photo’s are best so don’t crop or edit them first.
• You can add up to 4 photo’s per tweet.
Twitter Tips
Boost your social media engagement
Social Media Performance Review
Your own 2015 Social Media Strategy with
Actions to Boost Performance.
Special Event Rate £75 Only 10 slots available
Creating meaningful conversations between businesses and
their customers
We do this through developing your strategy, your staff and your skills.
Interested?
Please call 0770 410 5954
Coldicott Freelance Training
Follow me on Twitter: @helencoldicott
Or for projects connect on LinkedIn: Helen Coldicott
Coldicott Freelance Training