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How to keep your online community active

5 ways to keep your online community active

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Do you have an online community? Are you posting content and sharing your ideas with groups online? Well, here are 5 easy steps to increase your group's activity. Watch the webinar here: https://www.bigmarker.com/BMCommunity/online_Community_Active You will learn: ~ Finding and creating good content ~ Implementing a schedule ~ Making newbies into regulars ~ Recruiting volunteers ~ Taking Advantage of the BigMarker Platform

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Page 1: 5 ways to keep your online community active

How to keep your online community active

Page 2: 5 ways to keep your online community active

Andy

Joe

[email protected] Community Hero

[email protected] Community Hero

Page 3: 5 ways to keep your online community active

What is an active community?

•  It’s a self-sustaining community •  If the organizer of the group left, it would

continue to function •  Your job, as an organizer, is to work toward

this stability

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What does an active community look like?

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Stages of an online community

Stage Incep*on Establishment Maturity Mitosis

Descrip*on

The  community  just  started.  You’re  pos*ng  most  of  the  content  and  invi*ng  most  of  the  people  to  join.  You’re  the  driving  force.  This  is  where  most  communi*es  fail.

The  community  is  on  a  good  pace.  It’s  growing  and  members  are  sharing  on  their  own.  You’re  no  longer  the  driving  force.  You’re  a  facilitator.

Take  a  vaca*on,  because  this  community  is  100%  its  own  en*ty.  If  it  was  garden,  you’re  just  trimming  here  and  there.  If  you  leE,  the  community  would  con*nue  to  grow.

The  community  has  grown  so  large  that  you  need  sub-­‐groups  to  facilitate  more  specific  and  in*mate  conversa*ons.  Each  sub-­‐group  will  go  back  to  the  incep*on  stage.

%  of  organizer  posted  content 50  to  100% <  50% <  10% 50  to  100%

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5 ways to keep your community active 1.  Finding and creating good content 2.  Implementing a schedule 3.  Making newbies into regulars 4.  Recruiting volunteers 5.  Taking Advantage of the BigMarker

Platform

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1. Finding and creating good content •  In an online community, everything revolves

around content. •  You need compelling content for your members

to have a reason to log in. •  When we say content, we mean: –  video conferences, webinars, comments, files, polls,

kudos as well as, sharing articles, asking questions, posting interesting quotes, and generally adding new ideas to the community.

•  You can find content all around the web – Google a topic, and share some interesting news or

blog with the group

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2. Implementing a schedule

•  You should create a content posting schedule

•  This will make your community more predictable for your members

•  It will also make it easier for you to find content

•  Your schedule should be based on your community needs and wants

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Example schedule

1.  Monday - Opinion feature (stir debate) 2.  Tuesday - News or journal repost (get opinions

on the subject) 3.  Wednesday - Host a webinar 4.  Thursday - Featured interview (can be with

outsiders or those in your group) 5.  Friday - Event for the weekend 6.  Saturday - Welcome newcomers 7.  Sunday - Summary of the week and a look

forward to the next week 10  

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3. Turning Newbies into Regulars •  When someone joins your community, they are a Newcomer

(Newbie). •  Newcomers do not know anything about the community’s culture:

–  inside jokes, hierarchy, insider language, norms and customs, etc. •  For most Newcomers, this is off putting. •  You need to make them feel welcome and accelerate them into

becoming Regulars. •  You can do so by sending a “Welcome Guide” document that

shares a history of the community and some other useful tips. •  You should also introduce the Newcomer to the group, and make

sure that they are commenting on posts, participating in webinars, etc.

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Regulars are amazing

•  Regulars are the most important part of a community

•  Regulars post their own content, they attend events, they make comments, and they keep the conversation going – This makes them the life blood of the

community. – Without regulars, it is just you posting content. – To move from Inception to Maturity, you need to

cultivate Regulars

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4. Recruiting volunteers

•  Volunteers are the champions or evangelists of your community

•  They create video conferences and webinars, stay to your content schedule, and are dependable.

•  If you have a few great Volunteers, it means you can focus on the long term stability/growth of the community.

•  If you identify a potential Volunteer, beg them to help out

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5. Taking Advantage of BigMarker

•  BigMarker is a space where people go to connect – With like minded people – With those that share their passions

•  On BigMarker, we help other passionate people find your group

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The BigMarker home and find

•  This page lets you browse all of the public: – Video conferences – Webinars – Recordings

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BigMarker is a content factory •  Your community includes an amazing amount of

features •  Including the ability to host webinars and video

conferences •  Webinars/conferences allow you to present or

meet face-to-face with your community –  This is the ultimate content

•  Also, anyone in your community can host webinars/conferences –  Give your volunteers the power to create amazing

content!

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Contact

Andy Papier Community Hero [email protected]

Joe Yeoman Community Hero

[email protected]

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Follow BigMarker

•  Help.bigmarker.com •  Blog.bigmarker.com •  YouTube.com/bigmarkervideos •  Facebook.com/bigmarker •  Twitter.com/bigmarker