stuartjdavidson.com http://stuartjdavidson.com/5-ways-to-optimise-your-facebook-business-page/

5 Ways To Optimise Your Facebook Business Page

Search engine optimisation (SEO) is an important aspect of Facebook campaigns and should be at the forefront ofpage set up and design. It allows businesses to maximise their tactics and strategies by optimising their Facebookpage’s promotional power. Spending time before launching a new Facebook page to make sure optimisation hasbeen carefully considered can be the difference between a successful and unsuccessful campaign. Below are 5ways businesses can optimise their Facebook pages.

1. Featured Photos

You may want to reconsider your top 5 featured photos feed to ensure that page visitors see your images in theorder you want them to see them, every single time they check out your page. You can either set the featuredphotos to refresh every time you add a photo, or you can set the feed to present a fixed, branded visual tocaptivate your visitors. This is an overlooked feature of a Facebook page that can be optimised quickly and easilyto showcase the right images at the right times.

2. Follower Tagging

Another optimisation technique you can incorporate into your Facebook page is tagging your photos with thenames of your followers. Using the “@” symbol, you can add your followers to posts and photos, so that they (andtheir following) are instantly notified of your activity and their involvement. Specific campaigns can leverage thistactic – one example is with weekly promotions or competitions and letting the winner and their network knowthey have won.

3. Keywords

If you aware of SEO then you would have heard about keywords. They are a magnet for search engine visibility

and incorporating keywords throughout your page, updates, photo descriptions and generally your overallcommunication, will indeed boost your Facebook page’s SEO benefits.

4. Facebook Tabs

Facebook pages have tabs beneath the Facebook covers that are highly customisable and functional. They canbe used in a number of different ways to showcase various information or to provide call to actions. Tabs can beset up to redirect to business websites, open a new Facebook page with welcome messages or sign up boxes, orinclude fan gates for content only visible for those who have liked the page. The possibilities really are endless.But optimising these can make all the difference in increasing conversions in Facebook campaigns.

5. Vanity URL

Never settle for the URL that Facebook first sets for your Facebook page. Having a vanity URL that is consistentwith your business will increase searchability and visibility, along with having a more shareable and easy toremember link to provide to your audiences.

If you’ve had previous experience with Facebook pages and have not realised its true benefits, or if you’re aboutto embark on a new Facebook campaign, then incorporating these 5 SEO techniques can help to ensure that yourbusiness is maximising its Facebook potential.

Website by TheSocialShark © 2014. All rights reserved.Privacy Policy Cookie Policy Terms & Conditions Sitemap↑ Back to top