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5 Ways to Sabotage Your Email MarketingCampaignPosted by Profession Biz on March 26, 2015

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As you are building a list for your online business you’ll want to initiate an email marketing campaigndesigned to acquaint and familiarize yourself with your email list members. As new members subscribe toyour list you should have a follow up email sent out immediately to thank and welcome them.

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As much effort as you put into your list building you also need to realize that there will be a certainpercentage that will eventually opt out. This is just a normal occurrence that can be expected. With that saidyou’ll want to avoid accidentally doing something that will encourage any of your remaining email listmembers to unsubscribe.

Managing and nurturing your email leads is just as important as generating new ones so care andconsideration should be focused here.

Here are 5 common mistakes you’ll want to avoid in order to maintain, grow, and prosper from your emailmarketing list:

#1 Relentless Sales Pitches

Ease up on the sales pressure when making contact with your email leads. Not every email you send outshould be selling something. Remember the importance of developing a good relationship with your emaillist. By simply supplying informative and useful content without attempting to sell anything you will be able tobuild their trust and loyalty quicker. The more time you spend nurturing this relationship with your list theeasier and more effective future sales efforts will be.

#2 No Spamming

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Any contact information you have on your email marketing list generally should be the result of your OWNlist building efforts. Attempting to purchase or otherwise procure a list you can market to puts you in dangerof sending unsolicited email. Not only will you for the most part be wasting your time and efforts but you willalso aggravate plenty of people.

#3 Avoid Inflammatory Topics

In your correspondence with list members it is good practice to address topics that are of interest to them:by doing so you increase the chances of them reading your emails. However it is also wise to avoid subjectmatter that could produce ‘overly passionate’ reader responses leading to alienation between yourself andany email list members.

#4 Make Unsubscribing Easy

Always provide the ability for each email list member to unsubscribe with every email they receive. As wespoke of earlier you will experience a ‘natural attrition’ in your list membership and this is no big deal. In factinsure that those who do want to opt out have that option and make the process simple for them. Once arequest to unsubscribe has been sent honor it and move on. Any email sent thereafter to this person isregarded as spam.

#5 Don’t Promote Inferior Products

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Both your reputation and your list member’s satisfaction hinge on the quality of products you promote tothem. People subscribe to your list and stay members due to their curiosity, interest, and satisfaction. If youfail to arouse or fulfill these feelings within your members consistently they’ll likely unsubscribe. If youconsistently represent a product that does NOT deliver as advertise you will quickly develop a badreputation.

As you can see an email marketing campaign is not necessarily an ‘open season’ to continually badger listmembers with sales promotions. There is a measurable amount of relationship building involve as well. Youcan however build a responsive and growing list much quicker if you avoid the 5 aforementioned commonmistakes we covered here. As it is said ‘the money is in the list’ so treat yours like the valuable onlinebusiness asset it is.

By John Barney

Sales LeadsLead Manager, Dialer, CRM, & More! 400% Boost in Conversion Rates.

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