5 Ways to Sabotage Your Email Marketing Campaign

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    5 Ways to Sabotage Your Email MarketingCampaignPosted by Profession Biz on March 26, 2015

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    As you are building a list for your online business youll want to initiate an email marketing campaign

    designed to acquaint and familiarize yourself with your email list members. As new members subscribe to

    your list you should have a follow up email sent out immediately to thank and welcome them.

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    As much effort as you put into your list building you also need to realize that there will be a certain

    percentage that will eventually opt out. This is just a normal occurrence that can be expected. With that said

    youll want to avoid accidentally doing something that will encourage any of your remaining email list

    members to unsubscribe.

    Managing and nurturing your email leads is just as important as generating new ones so care and

    consideration should be focused here.

    Here are 5 common mistakes youll want to avoid in order to maintain, grow, and prosper from your email

    marketing list:

    #1 Relentless Sales Pitches

    Ease up on the sales pressure when making contact with your email leads. Not every email you send out

    should be selling something. Remember the importance of developing a good relationship with your email

    list. By simply supplying informative and useful content without attempting to sell anything you will be able to

    build their trust and loyalty quicker. The more time you spend nurturing this relationship with your list the

    easier and more effective future sales efforts will be.

    #2 No Spamming

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    Any contact information you have on your email marketing list generally should be the result of your OWN

    list building efforts. Attempting to purchase or otherwise procure a list you can market to puts you in danger

    of sending unsolicited email. Not only will you for the most part be wasting your time and efforts but you will

    also aggravate plenty of people.

    #3 Avoid Inflammatory Topics

    In your correspondence with list members it is good practice to address topics that are of interest to them:

    by doing so you increase the chances of them reading your emails. However it is also wise to avoid subject

    matter that could produce overly passionate reader responses leading to alienation between yourself and

    any email list members.

    #4 Make Unsubscribing Easy

    Always provide the ability for each email list member to unsubscribe with every email they receive. As we

    spoke of earlier you will experience a natural attrition in your list membership and this is no big deal. In fact

    insure that those who do want to opt out have that option and make the process simple for them. Once a

    request to unsubscribe has been sent honor it and move on. Any email sent thereafter to this person is

    regarded as spam.

    #5 Dont Promote Inferior Products

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    Both your reputation and your list members satisfaction hinge on the quality of products you promote to

    them. People subscribe to your list and stay members due to their curiosity, interest, and satisfaction. If you

    fail to arouse or fulfill these feelings within your members consistently theyll likely unsubscribe. If you

    consistently represent a product that does NOT deliver as advertise you will quickly develop a bad

    reputation.

    As you can see an email marketing campaign is not necessarily an open season to continually badger list

    members with sales promotions. There is a measurable amount of relationship building involve as well. You

    can however build a responsive and growing list much quicker if you avoid the 5 aforementioned common

    mistakes we covered here. As it is said the money is in the list so treat yours like the valuable online

    business asset it is.

    By John Barney

    Sales LeadsLead Manager, Dialer, CRM, & More! 400% Boost in Conversion Rates.

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