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6 Ways to Use Google+ toIncrease Your VisibilityBy Kristi Hines
Published June 2, 2015
Do you use Google+ for your business?
Interested in ways to get more exposure?
With a few simple tactics, you can extend your reachon Google+ and attract additional followers.
In this article I’ll show you six ways to increaseyour visibility on Google+ and in Google searchresults.
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Discover six w ays to use Google+ to increase visibility.
#1: Include Key Links in Your IntroductionGoogle+ automatically places your verified website link in a couple of places forbusiness pages. It will be at the top of your profile page above the Follow button.
Verif ied w ebsite link in the profile header for a business page.
It will also appear in the official links box on your About tab at the bottom, along withany additional links you choose to share.
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The Links box on the About tab.
For local business pages, instead of a Links box, your verified website link is in yourContact Information box.
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A local business page’s Contact Information box.
The other key place you want to include your links is in your page’s or personalprofile’s Introduction. You can add as many links as you want (within reason) to theIntroduction, which appears on your About tab.
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The Introduction for profiles and pages.
For local business pages, the Introduction is also in the Contact Information box. Thisallows you to create text surrounding your links to encourage visitors to clickthrough to your website . So instead of just seeing your website link, you can givethem a reason to go to it. Or you can link deeper into your website to specificproduct or service pages, valuable content and other information.
#2: Optimize Posts for Google Search ResultsNeed a reason to post more on Google+? If someone follows your Google+ profile orpage, they’re more likely to see your posts in Google search results.
For example, when I do a search for the latest Mad Max movie release, I find two postsfrom my Google+ connections on the first page of the search results.
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Search results featuring Google+ connections.
The average person or website would be hard pressed to get their name onto the firstpage of search results, especially when competing with news sites like Forbes andDeadline, and major websites like IMDB, Wikipedia and Rotten Tomatoes. But CalvinLee and Karen Woodham both appear in my search results simply because I followthem on Google+.
If you want to have a better chance of getting on the first page of search results,continue to grow your Google+ audience. Then be sure to post often, especially abouttopics that people in your niche or industry search for.
Similar to how you would optimize your blog content for keywords so your posts willappear in search, you would optimize your updates on Google+ by using keywords inan update’s text and hashtag.
#3: Schedule Consistent Updates to Your
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Profile and PageThere are several popular social media management tools that allow you to postupdates to your Google+ business page, but most of these don’t work with yourGoogle+ personal profile. Fortunately, a tool like BuzzBundle allows you to post toand manage both Google+ personal profiles and business pages.
BuzzBundle (available for Windows, Mac and Linux) allows you to create personasto manage your social media accounts. If you only have two personas to manage,you can download and use BuzzBundle for free. If you need more personas for otherbusinesses or clients, you need to purchase a professional license for $199.
You can have a personal persona for your personal profiles on Google+,Facebook, LinkedIn, Twitter and YouTube . You can also have a businesspersona for your business pages and profiles on Google+, Facebook, Twitterand YouTube .
Creating personas to use w ith your Google+ profile and pages.
Once your personas and accounts are connected, you can add news streams formost of your accounts, including your Google+ personal profile. You can thencomment on posts from your news stream using your Google+ profile withinthe software .
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Commenting on the latest posts from Google+ connections w ith your personal profile.
You can add a stream for your wall to keep up with your latest posts on yourGoogle+ profile, +1 comments and reply to comments.
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Review ing comments on your Google+ personal profile posts.
You can also post or schedule updates to your Google+ personal profile,along with other profiles in your persona, with photo attachments.
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Scheduling updates to your Google+ personal profile.
#4: Use Google+ as Your Business PageUnlike Facebook business pages where you’re limited to commenting only on otherpages, or a LinkedIn company page where you can’t do much outside of your ownpage, you can do a lot using Google+ as your business page. Start by going to yourprofile photo at the top right of Google+ and selecting the page you want touse .
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Sw itch to your Google+ page.
You can also go to your Pages dashboard to see all of your pages and clickthrough to the one that you want to use Google+ as. This page also summarizesyour number of followers and the last post date for each page.
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See your pages and sw itch to the one you w ant to use.
Using Google+ as your page, you can comment on any Google+ posts sharedpublicly by personal profiles or business pages. You can also join andparticipate in Google+ communities, create events and start Google+hangouts. All of these activities help you get more exposure for your business andgrow your Google+ business page followers.
#5: Create or Join a Community
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Google+ communities are similar to Facebook and LinkedIn groups. The one maindifference is that you can use either your Google+ personal profile or your businesspage to both create and participate in communities.
When you create a community with your Google+ business page , the communityis featured on your page’s Posts and About tabs, as shown on the Unbounce Google+page.
How your communities are featured on your page.
Inside your community, your business page will be featured as the creator of thegroup at the top right.
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How your page is featured on your communities.
You also have the option to add a link to your business and other resources inthe About This Community box, like Google Analytics does in their Google AnalyticsAcademy.
Links added to the About This Community box.
If you don’t want to create and maintain your own community, you can simply joinrelevant communities and participate in them using your Google+ personal profile orbusiness page.
#6: Create Collections to Organize Posts byTopicGoogle+ Collections allows you to organize your posts by topic. For example, if you’rea photographer, you can have individual collections for your landscape photography,wedding photography and wildlife photography. If someone is just interested in yourwildlife photography, they can follow that collection alone.
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Google+ profiles and pages that update dozens of times a day or several times hourly,like a news organization, would especially benefit from using collections. Collectionsallow people to follow the news they’re most interested in without being overwhelmedby a lot of other updates.
For example, a big news organization could have a collection of top news for the dayso people would only get a few updates of the most important headline news. Theorganization could also have collections for world news, news by location, politics,technology or entertainment.
To create a collection, go to the Collections page and click the Create aCollection button. Type in a name for your collection and set its privacy.
Creating a Google+ collection.
On your new collections page, you can click the Customize link to choose a coverphoto and color for your collection.
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Customizing your Google+ collection.
From here, you have a couple of options. Post updates directly to a collection,and those posts will also appear on your Google+ profile or page (depending on theprivacy setting you chose for the collection). Or publish a post to your profile orpage and select the collection to which it should be added in the To: field.collection.
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Sharing a post w ith your collection.
Collections are automatically followed by all of your current followers or connections,so your collections start off with the same number of followers or connections that yourpage or profile currently has. People can then choose to follow you or your collections.
Conclusion
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As you can see, there are lots of great ways to use Google+ to promote yourbusiness.
What do you think? How do you use Google+? Please share your thoughts in thecomments!
Tips for improving visibility w ith Google+.
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Tags: google, google plus, google prof ile, google+ audience, google+ collection, google+ community , google+ marketing, kristi
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ABOUT THE AUTHOR, Kr is t i Hines
Kr is t i Hines is a contr ibuting editor f or Soc ial Media Examiner ,
f reelance w r iter , and HubSpot Inbound Cer tif ied Marketer . She
spec ializes in analy tic s , blogging, and soc ial media topics . Othe r
pos ts by Kr is t i Hines »
18 Comments Social Media Examiner
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• Reply •
Jeewan Garg™ • 19 hours ago
Again a good post , thank you Kristi Hines △ ▽
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• Reply •
Kristi Hines • 14 hours ago> Jeewan Garg™
Thanks Jeewan! :) △ ▽
• Reply •
Josephine Tang • 16 hours ago
Informative article, good job, thanks 1△ ▽
• Reply •
Kristi Hines • 14 hours ago> Josephine Tang
You're welcome Josephine! :) △ ▽
• Reply •
Cypher - Mass Planner • 16 hours ago
Awesome Post Kristi. It has been easier for me to join groups in my niche using our software :). Maybe you couldcheck it out in the future. Thank you again
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• Reply •
Kristi Hines • 14 hours ago> Cypher - Mass Planner
Thanks Cypher! :) I need to play more around with Mass Planner - I just have my Windows on a separatehard drive, so I don't think about it as often.
PS. When will a Mac version of your platform arrive? 1△ ▽
• Reply •
Cypher - Mass Planner • 5 hours ago> Kristi Hines
Thank you for the reply Kristi. Unfortunately, we don't have any resources as of yet to make a Macversion because as of now we are trying to improve the windows version and add as much feature aspossible. Let us know how we can help you and we will get back to you as soon as possible. Thankyou again.
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• Reply •
CHANDAN DAS • 16 hours ago
I am using google+ only for my personal work and i get lots of positive feedback by sharing only high quality andinformative images :)
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Stuart O'Neill • 15 hours ago> CHANDAN DAS
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G+ is made for that type of high-level very personal interaction and engagement. Good for you. I will add youto my photographers circle. :)
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• Reply •
Kristi Hines • 14 hours ago> Stuart O'Neill
Photographers seem to run G+ - makes it a great place to be. :) △ ▽
• Reply •
Kristi Hines • 14 hours ago> CHANDAN DAS
That's great to hear Chandan! :) △ ▽
• Reply •
Amandah Tayler Blackwell • 15 hours ago
Great post! I've been slacking with updating my Google+ pages as I've been focused on Twitter (go to) and my newfavorite, Instagram. I need a more balanced approach to social media. So many networks, only so many hours in aday. :-)
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• Reply •
Kristi Hines • 14 hours ago> Amandah Tayler Blackwell
Thanks Amandah! It's tough to manage them all - you kind of need a checklist in front of you every day to saythat you are devoting X amount of time into specific networks. Otherwise, it's easy to overlook some.
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• Reply •
Logikal Code • 13 hours ago
Great post, thanks for emphasizing the value that Google+ still provides. With all the talk of Google repurposing thenetwork, our efforts there have definitely decreased as we attempted to see where its future is headed.
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• Reply •
Niquenya Fulbright • 13 hours ago
We've had great results with using hashtags on Google+. It's a great way to achieve first page Google results forbroad keywords that ordinarily wouldn't be touchable like "cat" or "books" for instance.
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• Reply •
LauraBeSocial • 12 hours ago
Its great! I use Google+ fro my business and its worth it! Thanks for these tips! △ ▽
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Nirmala Santhakumar • 3 hours ago
Good post on Google Plus Krisiti. I'm a regular user of Google plus and have good no. of followers. Most of thebloggers and internet marketers believe that there is a strong correlation between Google Plus and Google searchand even I too.
I'm almost following all the tips which you've mentioned, BuzzBuldle is new to me, I'll check its details. △ ▽
• Reply •
vijee djega • 2 hours ago
Thanks for all the great advice, am going to try out buzzbundle after reading this :-)And am going to put some timeinto organizing collections.
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