CEO Rasmus Møller-Nielsen spoke at Community Conference in Copenhagen the 3rd of April 2014 about what trends Komfo has experienced in social marketing within the last 6 years and what is next in this field in the near future. Community Conference is organised by Seismonaut.
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1. 6 years with social media marketing whats next? 3/4 2014
Rasmus Mller-Nielsen
2. 2008-2009 Medieval 3. 2010-2011 The Revolutions 4. 2012-2013
Industrialization 5. 2014 The Present Planning relevant content
Engaging & listening to community Paid amplification &
measuring of business goals 6. #1 Planning relevant content Organic
reach Engagement Relevance Reach 7. #2 Engaging community
Engagement level Average Handling Time Community Sentiment 8. #3
Listening to community Brand Mentions in conversations Correlations
between your activities and the buzz General sentiment about you
Storm Alerts 9. #4 Paid amplification Performance oriented
marketing Conversions on website Direct response 10. #5 Measuring
business goals 11. 2009-2014 DSB Planning relevant content Engaging
& listening to community Paid amplification & measuring of
business goals 12. 2014 -> The Collaborative Mindset 13.
Relevant questions to ask yourself Do our leading team have the
necessary power to make us collaborate internally and with
agencies? Do we have the right team in place to focus on all
important areas of social media marketing? 14. Rasmus Mller-Nielsen
[email protected] + 45 29 90 91 94
