7 LinkedIn Lead Generation & Engagement Mistakes

7 Mistakes B2B Sales and Marketing Leaders Are Making

Lead Generation & Engagement

: 7 Lead Generation & Engagement Mistakes

LinkedIn Lead Generation & Engagement Mistake #1:Failing to Use Content to Go From Connection (Lead) to Revenue

contentcontent

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=leEQPMbvUS4THM&tbnid=p7q-vvjJv6ZfaM:&ved=0CAUQjRw&url=http://blog.privacychoice.org/2013/03/19/a-five-minute-guide-to-linkedin-privacy/&ei=FOtvUrfHItGt4AOKk4GgBw&psig=AFQjCNHSn7tAobDSUog241mPOk2GIf0a7w&ust=1383152763519699

7 Lead Generation & Engagement Mistakes

Thought Leadership Content is Not the Backbone of Their Program!

Why Sales & Marketing is Not Generating Leads and Demand Using LinkedIn

There’s Not Enough Fishermen on LinkedIn Who Is Able to Reel in Prospects.

They Don’t Have a Content Rock and a Unified Process for Using This Rock Content

They’re Not Able to Show Prospects How They Can Turn A Vision into a Clear Path to Value

7 Lead Generation & Engagement Mistakes


LinkedIn Lead Generation & Engagement Mistake #2: Not Targeting in Granular Ways to Attract Qualified Leads


Social Media Experts Like Jay Baer Are Suggesting That We Need to Take a Shotgun Approach to Get a Greater Reach….

:: 7 Lead Generation & Engagement Mistakes

Reactions to the Shotgun Approach….

:: 7 Lead Generation & Engagement Mistakes

Social Media Reach without Engagement That Leads to Revenue

Means Nothing!!!


LinkedIn Lead Generation & Engagement Mistake #3: Focusing on Gated Content Instead of Upfront Value


Many marketers including Dave Kerpen say that offering content other than blog content without collecting email addresses is the biggest lead gen mistake sales and marketing leaders are making!

They Are Wrong!


But, B2B buyers are still hesitating to connect with a vendor on LinkedIn and in social media in general because they don’t want to receive marketing materials.


Results From the Latest Webinar Hosted By LinkedIn

An Inmail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an Inmail sent from LinkedIn Marketing Solutions.

The click-through rate to the webinar opt-in page that the Inmail promoted was 50% less for the message sent by the individual at LinkedIn than the one sent by LinkedIn Marketing Solutions.


While Most LinkedIn Lead Generation Campaigns on LinkedIn Wind Up Looking Like Square Pegs Being Forced into Round Holes, a Leading Software Company for Car Dealerships Was Able to Generate 30% More Webinar Registrants and Close 5 Immediate Deals!


LinkedIn Lead Generation & Engagement Mistake #4: Viewing Social Content Generated Leads in the Same Way as Traditional Leads


Leading communications technology company gains more marketing qualified leads and sales opportunities than all other marketing initiatives combined by having a LinkedIn marketing process that goes beyond the opt-in.


LinkedIn Lead Generation & Engagement Mistake #5: Using Traditional Gated Approaches



190% Increase In ConversionThe Docalytics document with the in-document form drove 43.1% conversion compared to 14.8% conversion using the traditional landing page firm.

Additionally, leads who accessed the content via the in-document form were 37.5% more engaged based on time spent, navigation activity and number of pages read.


LinkedIn Lead Generation & Engagement Mistake #6: Treating Every Lead the Same and Relying Too Much on Marketing Automation.

All leads are not created equal, so for marketers and sales teams to go after each one in the same way doesn’t make sense. Marketers should tailor their messaging to what interests and engages each individual prospect.

Savvy salespeople are then able to understand the messages that have already resonated with the prospect and hit those pain points again, especially if marketers are tracking each detail of what interests a prospect while they warm up the lead


LinkedIn Lead Generation & Engagement Mistake #7: Not Knowing How Prospects Are Engaging with the Content You’re Providing

Watch The Webinar That Goes With This Presentation:

http://www.FreeLinkedInMarketingTraining.com/7leadgenmistakes

http://www.freelinkedinmarketingtraining.com/7leadgenmistakes

11 LinkedIn Rules with Kristina Jaramillo

About GetLinkedInHelp.comWe are passionate marketers focused on harnessing the power of the LinkedIn network to generate leads, develop prospects and establish thought leadership positions for our clients. We’ve been doing it since 2009 – using our proven process to produce amazing results.

Eric Gruber & Kristina Jaramillo (Co-Founder of Get LinkedIn Help) are…• Recognized B2B social media and content marketing experts from the top media like The New York Times• Featured in LinkedIn’s Guide for Sophisticated Marketers and on topwebsites like:

About DocalyticsThe Docalytics platform lets sales and marketing professionals track how individual prospects and groups of prospective customers interact with their company’s downloadable content. Understanding and acting on this information helps businesses capture more leads, convert these leads into sales and create better, more engaging content.