A Pinning love story

essential tipsto build relationships with

customers on pinterest8

Did you know thatPinterest generates more

referral traffic than

combined

Making it the

4th biggest

source of traffic

When we found that out

we tried to hack our

pinterest growthOh great another growth hacker,just what I needed...

Except we failed!

HUGE FAIL

We wrote an article about it

Obviously we didn’t growth hack this one either

CLICk here to read it

So we thoughtenough about us!

Yeah, we’ve had enough! We can’tonly talk about failure, it’s depressing

lets ask others about their

success with pinterest

And here you go:

super valuablelessons8 from successful

pinners

1Customers want to see

what they are buying

A valuable lesson from Costa Rica Monkey Tours

We have found an increase in our sales as nowadays customers are looking for more audio & visual concepts to

make their purchasing decision.

Focus on customers

in the description &

link to your website

Show photos of people

using your service. and

having fun

Costa Rica Monkey Tours

What we learned from them

feature pictures of customers

take part in group boards

advertize an experience

foster a community

CLICk here to read all about their experience

2Give customers

the fame they deserve

A valuable lesson from Pudge’s steaks

We pin pictures of customers who participate in the «Pudge’s Challenge», which is very well received since

people generally like the recognition

Pudge’s Steaks

Question to engage

followers

give customers the

recognition they

deserve

let your customers shine for you

personal photos are shared more easily

engage with existing customers

give your brand a personality

What we learned from themCLICk here to read all about their experience

3Adapt to your

Pinterest audience

A valuable lesson from Parker’s Crazy Cookies

People usually buy our cookies for events, which is perfect for Pinterest since users are often scrapbooking and looking for parties ideas there. So, we adapted

and created event-focused boards.

Parker’s Crazy Cookies

Use precise description

and hashtags to reach a

specific niche

show finished

product as a proof

of what you can do

FIT YOUR MESSAGE TO A POPULAR PINTEREST TOPIC

SHOW PEOPLE HOW THEY CAN USE YOUR PRODUCT

THINK SCRAPBOOKING!

POST REGULARLY

What we learned from themCLICk here to read all about their experience

4Share something you arepassionate about

A valuable lesson from Blue Pine Outdoors

The thing I love the most is seeing and talking to people who are like me, wish they could paddle as a full time job. Posting pictures help when we can’t be on the water.

Blue Pine Outdoors

Associate your own activity

to a popular theme on

pinterest - travel here-

Sell people dreams with

beautiful pictures

share your passion, not your job

connect with like-minded people

sell people dreams

get ideas from followers

What we learned from themCLICk here to read all about their experience

5Use Pinterest analytics to spot

trending products

A valuable lesson from Boot Barn

We’ve learned to connect with our customers like never before. Through Pinterest’s new analytic tool, we can see

what products are receiving the most traction.

Boot Barn

track repins and likes with

analytics to identify

trending products

respond to every

comment

ANALIZE AND OPTIMIZE PERFORMANCE

HOLD CONTESTS TO ENGAGE CUSTOMERS

Use direct messages with Businesses

COMMENT ON CUSTOMERS BOARDS

What we learned from themCLICk here to read all about their experience

6Ask yourself what’s in there

for your customers

A valuable lesson from Marvelous Mold

? ?

If there is a benefit for your customers when participating on your page and sharing your content, you will see the

best result.

Marvelous Molds

Provide tutorials on how

to use your product

experiment with

different formats -

video, slides...- and link

to your other social

media channels

Publish tips on how to use your product

promote customers creations

find visual friendly content

never make it all about you

What we learned from themCLICk here to read all about their experience

7Use Pinterest as a

Source of inspiration

A valuable lesson from Vinyl Impression

We are a visual company, made up of visual thinkers and as a result our Pinterest usage organically begun

with us pinning a multitude of things we were inspired by.

Vinyl Impression

use product rich pins to

display price and

availabily under your pin

feature your product in

a larger environment

Use pinterest to inspire and get inspired

celebrate successful projects with customers

feature your product in a larger context

sell a lifestyle

What we learned from themCLICk here to read all about their experience

8Always try to build an

emotional connection

A valuable lesson from Project Repat

Our service requires people to really trust us - we are preserving their memories - all the Pinterest posts help us build an emotional connection with

current and future customers

Project Repat

appeal to your

customers feelings with

emotional messaging

publish pictures of

happu customers using

your product

Use pictures to build trust

Showcase unique products

pin to build emotional connections

Give a tangible proof of what you can do

What we learned from themCLICk here to read all about their experience

To sum it all upShow finished products Put customers in the spotlight Adapt to Pinterest Share your passion

Improve with analytics

?Have a win-win approach Inspire and get inspired Build emotional connections

1 2 3 4

5 6 7 8

A simple video chat plugin to help you

connect with customers right on your website

x

About Customericare

CLICk here to

FIND OUT MORE

connect with us on social media

and at customericare.com

Thank you!