ANALYTICS BASED SOCIAL SELLING

By  Jaakko  Paalanen@jaakkopaalanen

YOUR ANALYTICS REVEAL LOADS OF WEBSITE VISITORS, AND

GIVES YOU ONE OF THE MOST IMPORTANT ADVANTAGES IN SALES:

RIGHT TIMING

@jaakkopaalanen

YOUR COMPANY WEBSITE

IS A SOCIAL SELLING LEAD

GENERATOR

@jaakkopaalanen

@jaakkopaalanen

MARKETING HAS EVOLVED,

BUYER HAS EVOLVED,

NOW SALES IS READY TO EVOLVE

SALESPEOPLE CAN UTILISE ANALYTICS, FOR BETTER LEADS, FOR BETTER SALES

1. Build a professional profile and establish your brand 2. Find the right people and prospect3. Engaging with insight4. Build strong relationships

https://www.linkedin.com/sales/ssi

#1 Personal Brand

#2 Share

#3 Listen

#4 Engage

#5 Help

@jaakkopaalanen

@jaakkopaalanen

Twitter LinkedIn

Broadcast channel (don’t sell)

Place to engage

Drive right people to your LinkedIn

profile

Build the personal relationship

Place to engage

Send personalized inMails

&

@jaakkopaalanen

FORGE RELATIONSHIPS, DON’T SEEK

TRANSACTIONS

@jaakkopaalanen

“Thanks for thinking of me, but I'm not

looking for anything new at the moment.” - Your worst

nightmare

@jaakkopaalanen

PERSONALIZE

@jaakkopaalanen

PERSONALIZE PERSONALIZE

PERSONALIZE

PERSONALIZE

TRUSTDON’T TRY TO CLOSE IN SOCIAL,

MOVE TO EMAIL / PHONE CALL

@jaakkopaalanen

THIS YEAR, SOCIAL SELLING MOVES FROM MARKETING TO SALES,

ONCE AND FOR ALL.

@jaakkopaalanen

Use your website analytics to get warm leads

Engage with insight to heat up the lead

Build relationship & trust & value upfront

Move your sales pitch to email or phone call once you’ve gotten their trust

@jaakkopaalanen

THANK YOU!

@jaakkopaalanen