Astute Visions Technology Pvt.Ltd

Astute Visions Technology Pvt. Ltd.

Company Profile

Astute Visions Technology Pvt. Ltd. is an IT enabled solution provider. It started its operation in 2006 at Kolkata, India. It has been delivering world class solutions in both web app development & Internet Marketing. We provide services such as Web & Mobile App Development, Online Marketing, Search Engine Optimization (SEO), E commerce & CRM.


Mission

Maintaining customer’s satisfaction and trust by delivering simple quality product & solution to achieve their complex business goals more effectively.

Solution

Business Goal

“Complexity to Simplicity.”


Services

✓ Analysis and design

✓ Analytics and Reporting

✓ Web & Mobile App Development

✓ E commerce

✓ Online Marketing

✓ CRM ( Customer Relationship Management)


Business Analysis

▪ Business Analysis is a research of identifying business needs and determining solutions to business problems.

▪ Solutions often include a software-systems development component, but may also consist of process improvement, organizational change or strategic planning and policy development.

Documentation

▪ It is a form of communication.▪ Documentation provide information needed for the

business to function efficiently.▪ Documentation necessary in conduct of business

transaction or project.

Analysis and Design

▪ Analytics is finding the optimal path to a desire future / desire result.

▪ Information obtain from systematic analysis of data or statistics.

▪ Analytics often involves studying past historical

data to research potential trends, to analyze the

effects of certain decisions or events, or to evaluate the performance of a given tool or scenario.

▪ The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes.

▪ Reporting translate raw data into information.


Analytics and Reporting

Web App Development▪ Custom▪ Framework

CMS- E.g. Joomla, Drupal, Word press

Mobile App Development▪ iPhone & Android Development▪ Hybrid Application Development


Web & Mobile App Development

▪ It is commonly known as Electronic marketing.

▪ It consist of buying & selling of product & services or transmitting of funds or

data through electronic medium i.e. Internet.

▪ E commerce- Magento, OS Commerce.

▪ Benefits of E commerce

▪ Faster buying /Selling procedure

▪ Easy to find product

▪ More reach to customer

▪ Low operational cost and better quality of service


E commerce


Promotion of product or service through electronic medium i.e. Internet. We are providing following services,

▪Social Media Marketing(SMM)

▪Search Engine Optimization(SEO)

▪Email Marketing

▪Content Marketing

▪Paid Advertisement like PPC and PPV

Online Marketing


▪ It is platform to promote a company through social network.

▪ It is vital medium for Online Business.▪ It helps to build business contacts and to run a

business on Internet.▪ It is simple and low cost way to promote a

business .▪ Different social media websites are face book, twitter, LinkedIn, Instagram.

Benefits of SMM –▪ Achieve your business goals.▪ Lead generation/ New customer acquisition▪ Brand reputation▪ Brand awareness▪ Customer loyalty

Social Media Marketing


▪Increasing visibility of website by optimizing it to get highest rank in organic search on search engine like Google, Bing, Yahoo Search etc. for important keywords.

▪SEO tools & techniques are applied to the website to achieve higher ranking & make them search engine friendly.

▪Onsite & offsite tools used for optimization of website.

▪Onsite optimization tool analyzes internal link, meta information & page content in order to develop better onsite SEO page.

▪Offsite optimization has more to do with everything outside website.

Search Engine Optimization

Benefits of SEO

✓ Increase traffic

✓ Cost effectiveness

✓ Increase site usability

✓ Brand awareness



▪ Email marketing is a form of direct marketing which uses electronic mail to communicate with audience for promotion of product or service.

▪ Email marketing enhances the relationship with current and potential customer.

▪ Sending email is much cheaper than most other forms of communication.

Benefits of Email Marketing- ▪ Low cost▪ Easy to track▪ Fast response▪ Targeted marketing▪ Easy to Share

Email Marketing


▪ Creating & sharing useful content to

create relationship with audience.

▪ Content can be..

▪ Images

▪ Video

▪ Blogs

▪ Newsletter

▪ social media post

▪ webpage

▪Content marketing convert perspective

client in to customer.

Content Marketing


▪ It is a traffic source of potential customers which you have to pay for.

▪ Types of paid Advertisement

✓ Pay Per Click (PPC) - Advertiser pay for each click on their ads

e.g. Google Ads, facebook ads

✓ Pay Per View (PPV) – Advertiser pay for each view of their ads.

Paid Advertisement


▪ Manages company’s interaction with current and future customer.

▪ This involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Customer Relationship Management (CRM)


Some of our Clients