Building Brand Equity on Vine and Instagram Video by Rob McCarty of PopShorts

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    10-May-2015

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NOTE: THIS VIDEO CONTAINS VIDEO CONTENT. PLEASE DOWNLOAD AND VIEW AS SLIDESHOW FOR FULL EXPERIENCE. This presentation was created to show the brands at Magic Market Week how they can build their brand equity using Vine and Instagram Video. These growing social video platforms are seeing unparalleled levels of engagement, making them an essential part of any successful social media strategy. This was made by PopShorts, a social video agency that helps brands and agencies create excellent social video content and connects them to the top Vine and Instagram Influencers. Also see our presentation on how to create excellent social video content titled "Vine, Instagram and social video: How to Engage Your Audience In Just Six Seconds" or search PopShorts for more presentations.

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  • 1.PopShortsBuilding Brand Equity on Vine and Instagram Video Rob McCarty, PopShorts @rmccarty100 #MAGICLV

2. PopShortsThe largest network of top Vine influencers30MM+ Followers 3. PopShorts1) The Biggest MisconceptionThe Biggest Misconception: Vine is DEAD 4. PopShorts1) The Biggest MisconceptionJune 4th:13 million Vine users June 20th:Instagram video released August 20th:40 million Vine users 3x Growth! 5. PopShorts1) The Biggest Misconception 6. PopShorts1) The Biggest Misconception 7. PopShorts1) The Biggest Misconception 8. PopShorts2) Instagram vs Vine 9. PopShorts2) Instagram vs Vine 10. PopShorts2) Instagram vs Vine 11. PopShorts22nd September, 20132) Instagram vs Vine 12. PopShorts23rd October, 20132) Instagram vs Vine 13. PopShorts2) Instagram vs VineEngagement on Instagram Photos: 37 interactions / thousand followers Videos: 24 interactions / thousand followers 1Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips 14. PopShorts2) Instagram vs VineVine Engagement Analysis Source of our data: 10 of our Vine influencers (selected randomly) 117 most recent videos (all videos made in past 30 days) Average interactions per 1,000 Followers: Likes AverageRevinesCommentsTotal Interactions84.562.22.3149Vine follower interaction rating: 14.9% 15. PopShortsConsumption2) Instagram vs VineINSTAGRAMVINEPhotos and videosJust videos1-15 seconds3-6 secondsYes (small delay)YesAutomatic Sound:YesYesLooping:NoYesGeotagging:YesYesFacebook, Twitter, Tumblr, Flickr, email, foursquareFacebook, Twitter, copy link feature, Revine featurePhotos/Videos: Attention Span Required: Autoplay:Share to: 16. PopShorts3) Going Viral with VineGoing Viral with Vine 17. PopShorts3) Going Viral with Vinevs90,252 engagements87,365 engagements 18. PopShorts3) Going Viral with Vine 19. PopShorts4) Getting Your First 1000 Followers 20. PopShorts4) Getting Your First 1000 Followers1)Leverage your other social media properties2)Create good, shareable content Relatable (Alx James) Funny (Anthony Troli, Logan Paul, Comedian Chris) Interesting / Useful (KaplanGMATPrep) How-tos (GEs #6secondscience campaign) Catchy Jingles (Nicholas Megalis) Mash-ups (Epic Clips, PIXAR VINES, Fail Vine) Creative / Stop Motion (Jethro Ames)a. b. c. d. e. f. g. 3)4)Give them a reason to follow you a. Run contests b. Create a series (Pt. 1, Pt. 2) c. Dont post crap videos Seed your videos 21. PopShorts5) Think Outside of The VineThink Outside of The Vine 22. PopShorts5) Think Outside of The Vine 23. PopShorts5) Think Outside of The Vine 24. PopShorts5) Think Outside of The VineDont forget to post your Vines to Instagram!!! Its OK they arent 15 seconds long! 25. PopShorts5) Think Outside of The VineDoritos Twitter campaign using Vine Benchmark engagement rate: 11-15 percentActual engagement rate: 22.7 percent Benchmark impressions: 9.5 millionActual impressions: 27.3 millionWe wanted to try something cutting edge, something that can be instantly engaging and we thought that this platform was great. By using a promoted trend in Twitter it also allowed us to get mass awareness and we thought it was the perfect platform to leverage the Mariachi Doritos. Taylor Jenkins, Brand Manager at Doritos UK 26. PopShorts6) The Future of Short VideoThe Future of Short Video 27. PopShorts6) The Future of Short VideoU.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones.Source: http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html 28. PopShorts6) The Future of Short Video 29. PopShorts6) The Future of Short Video Mobile video will increase 16-fold between 2012 and 2017 Two-thirds of the world's mobile data traffic will be video by 2017Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html 30. PopShortsContact: Rob McCarty Email: partners@popshorts.com Twitter: @rmccarty100 #MAGICLV