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Leveraging LinkedIn as a business tool
Building personal power
with LinkedIn
Go fishing where the fish are!
Not connected
What is LinkedIn
Personal Profile
Connections / Followers
Company Pages
Groups
Publishing
Platform(Pulse)
A business-oriented social networking site that enables users to connect with colleagues, look for a job or business relationships and get answers to industry questions.
Messaging
Identity
Network
Opportunity
Knowledge
3 Pillars of LinkedIn success
Who you are
Who you know What you know
Online CV +++ Make people want to connect
with you Your Showcase
1. Power up your profile
Header Keywords - SEO + Attention grabbing
Good profile picture
Background image with message
Customise URL
Contact information up to date and optimised links
Profile essentials
Summary is key area
Your Skills
Add media to your profile (summary Education & Experience) – video / images / documents
Order of items on profile – rearrange sections
Endorsements & Recommendations
CTA
Profile cont…
Your network is your gold mine
Smart network allows you to have an impact and build your personal influence with the right people to attract the right opportunities
Visibility – Access - Quality
LinkedIn Network Effect
Develop a ‘Network strategy’ – the who.
Network Clusters
2. Build a smarter network
Connection requests (Outbound) Personal connections Connection requests – personalise In mail to 2nd and 3rd Ask for intro Groups Search
Connection requests (Inbound) Engage with targets posts ▪ @ the person ▪ Comment
Encourage them to view your profile and connect
Connection Strategies
Providing value NOT promotion
Share ideas, concepts, knowledge + content
Understand what your smart network wants
3 P’s Personality Passion Perspective
3. Grow your visibility
Add value
HigherEngagemen
t
More Visibility
More Connection
s
More opportuniti
es
Status updates Pulse – Publishing platform Sharing
Articles / images / YouTube Video / Slides Pulse!
Liking Commenting Active in groups
Update profile
How to generate visibility
Pulse Curated news Posts
My Network tab Notification of contact events
SlideShare Presentation platform
Buffer Schedule posts
Useful LinkedIn Tools
Digital DemystificationBeSeen Marketing runs series of webinars, seminars and workshops aimed at demystifying the digital world.
Aimed at business professionals, our mission is to explain the digital world in a pragmatic way that is easy to understand.
For more information please contact usWeb: www.beseen-marketing.co.ukTel: 01494678671Email: [email protected]
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