What’s'Happening'on'Facebook…''Improved Embedding Tools: Video Player API + oEmbed '''What'It'Is!Facebook!has!introduced!two!new!tools!for!embedding!public!videos!and!posts;!upgraded(video(embedding(and(improved(oEmbed((a!format!for!allowing!an!embedded!representa:on!of!a!URL!on!third!party!sites)!func:onality.!!!

Upgraded(Video(Embedding(!The!new!API!allows!adver:sers!to!embed!videos!onto!a!website!more!easily!while!customizing!your!videos!to!be!displayed!the!way!you!want!the!audience!to!view!them.!The!API!new!features!include:!!

1.  Autoplay!(with!our!without!sound)!!2.  Volume!control!!3.  Playlists!!4.  Player!controls!!5.  Event!+!error!handling!!6.  Custom!buQons!+!!thumbnails!

!Improved(oEmbed(Func5onality(((!The!improved!oEmbed!func:onality!makes!it!easier!to!embed!public!ar:cles,!videos,!and!other!posts!from!Facebook!to!a!website!by!simply!copying!and!pas:ng!a!URL.!oEmbed!can!now!also!build!support!for!content!management!systems!(CMS)!by!embedding!Facebook!posts!and!videos!efficiently,!without!the!need!for!screenshots!or!code!changes.!!!Brand'Applica:on'!The!new!API!enables!website!owners!to!customize!the!user!experience!with!video!in!a!way!that!is!interac:ve!and!more!impacWul!for!businesses.!The!new!“custom(bu;ons(&(thumbnails”!op:on!opens!a!large!opportunity!for!crea:vity!including!the!ability!to!include!inquiry!forms,!interac:ve!callYtoYac:ons,!product!details,!etc.!!!In!order!to!access!these!new!features,!brands!must!setup!Facebook’s!plugin!before!working!with!their!developers!to!create!custom!codes.!!

360BDegree(Video''What'It'Is''360!degree!video!is!an(immersive(experience(that!allows!users!to!explore!video!content!at!their!own!pace,!rather!than!just!view!it.!On!desktop,!users!can!experience!all(angles(of(a(360(video!by!dragging!their!cursor!around!the!video!and!on!mobile,!users!can!simply!turn!their!device!or!dragging!their!finger.!!!Available!on!desktop,!iOS,!and!Android!mobile!devices,!360!degree!content!displays!a!special!icon!in!the!lower!le_!of!the!video!to!indicate!its!interac:vity.!360!degree!video!is!available!for!embedding!on!Facebook!and!can!be!boosted!from!brand!Pages!or!any!ads!interface.!!!

Brand'Applica:on'!With!the!massive!growth!that!Facebook!has!seen!over!the!past!year!in!video!content,!adding!360!video!capabili:es!was!a!logical!next!step!to!increase!users’!experiences!with!video!on!the!plaWorm.!This!type!of!content!put!the!user!in!full!control,!crea:ng!their!own!visual!experiences.!360!video!has!always!been!somewhat!of!a!blank!canvas!for!content!creators,!as!the!opportunity!for!crea:vity!is!exponen:al.!!!Crea:vely,!these!videos!are!made!by!using!unique(cameras(that!are!able!to!record!all!360!degrees!of!any!given!scene.!If!the!video!was!recorded!with!a!360!or!spherical!camera!system!that!adds!360!metadata!to!the!video!file,!it!can!be!uploaded!to!your!Page!the!same!as!any!other!video.!!