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What’s Happening on Twi1er… Conversational Ads What It Is In an effort to drive more earned media and brand influence, Twi5er has created conversa8onal ads. What sets this new format apart from Twi5er’s current products is the inclusion of a call-‐to-‐ac/on bu1on with a customizable hashtag. Here’s How It Works When this call-‐to-‐ac8on bu5on is clicked, the Tweet composer will open with a pre-‐populated but customizable brand message that includes the ads original crea/ve and hashtag. Once the user has shared this, they will receive a thank you note from the brand for engaging. This product is currently in beta tes8ng, expected to become publically available during Q2 of 2016.
Brand Applica;on Conversa8onal ads are a very smart way to encourage users to share content because it drives earned media at no extra cost, resul8ng in a higher ROI. Being able to create earned conversa8on with consumers has proven to be extremely valuable for brands. Leveraging conversa8onal ads would be an ideal tac8c for brand promo8ons/offers or any form of light-‐weight, sharable content.
Watch Periscope Broadcasts Live on Twi1er What It Is Since its launch last year, Periscope has helped connect users around the world through live-‐streaming broadcasts. This month, Twi5er is increasing Periscopes visibility by allowing users to share, watch live and replay broadcasts directly from their Twi1er feed. Broadcasts will autoplay from users’ feeds with the ability to go full-‐screen. Users will no longer need to have a Periscope account to watch or engage with a broadcast, greatly broadening their poten8al reach and engagement.
This feature is currently available on Twi5er for iOS and is expected to roll out to Androids and desktop users in the near future.
