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Jyaanya IndiaCivic Action Startup
that never… started.
The problem:A lack of convenient and accessible space for citizens to feel engaged
and empowered by their government
The [initial] pitch:A mobile app to inform citizens
about government-related information and make it easy for
them to be “active citizens”
The concept:1. Informative resources for civilians
Upcoming elections & party platforms Constitutional rights & duties Public support services
2. Political action features Contacting your MP Signing petitions Participating in campaigns
What we did:• Began to research relevant statistics and information to be used in info resources• Began to survey Indian civilians on how they identify with their government• Created draft wire frames to show the flow of app and SMS features
Roadblock 1: The Political Scientist“Constitutional rights mean nothing
to someone who does not experience them on a daily basis.”
Solution 1: Recruit him!
To establish a relationship between citizens and their government via their MP, and engage citizens in discussions
together through use of an online portal
New objective:
New Concept:1. Online social media platform
Posting of concerns: problems, questions and proposal
Categorization of posting by topic, MP Commenting & upvoting
2. Curation and optimisation Contextualising concerns with information
& updates Repacking concerns and sending to MP Updating user on resulting political activity
What we did:• Began to research MPs to contact for their support and feedback• Created draft wireframes of website, app and SMS features• Began to research related initiatives:
found none the same! But why...
Roadblock 2: Mentor Problems“Why should MPs care?”
Solution 2: or lack of…
Politicians would only care if their power was threatened.The likelihood of our platform just being another “trend” then fall dormant
(NOT what we wanted)
We realized the sad truth:
[still] Unanswered QuestionsQ: How can we engage with MPs sustainably?
– in establishing relationships with them?– in getting them to listen? And act?
Q: How can we get citizens to engage together?
– in getting them to become informed?– in getting them to reflect and debate upon their own issues?
& THEN: How can we translate these methods in the mobile and online forms?
Some of our positive learnings:• It is not about what you know or don’t
knowbut about the ideas you bring forward
• That we can learn a lot from each otherand each other’s cultures and knowledge
• To not expect to get it right the first time
or the second... or the third...• If you want to go after a big problem...
you must truly understand it first and from ALL angles
To Keep in Mind:Not to start with the solution (what you can do)But with the problem (what you can’t)
“If we can really understand the problem, the answer will come out of it, because the answer is not
separate from the problem.”Jiddu Krishnamurti
Question for You:What did you learn from your
fellow entrepreneurs this weekend?
Special Thank You’sHari Krishnan (iamharikrishnan.com)
Prakash BadriSandeepTejasSohusIshanMohanMani
Akash, mentor
Startup WeekendMicrosoft Accelerator
ANDMANYMANY MORE(but NOT Syed)