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CMAD 2014 Presentation

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Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.

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Page 1: CMAD 2014 Presentation
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INTRO

Steve El-SharawyEzyInsights

@stiff

Send us questions & comments!

@ezyinsights

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WHY WE EXIST

Duane AtkinsCEO EzyInsights

@arrtoo

@ezyinsights

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“These tools are powerful but I don’t use them to their

full potential.”

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Big data ≠ Loud data

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An easier way was needed

A smarter way

Content is King!

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Case Study: YleX on Facebook

Average number of commentsper post more than doubled

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Other stories

Tori.fi - Monitor which posts are working to decide which posts to promote

Spotify - Used competitor data to immediate effect

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Constantly evolving to suit customers old and new

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INTRODUCTION TO THE EZYINSIGHTS TOOL

Christel VaenerbergBusiness Dev. Manager

@titca@ezyinsights

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What happened yesterday?

FacebookInsights?

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Your daily data delivery

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Follow competitors or benchmark

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Where do you find out the Engagement?

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Engagement!

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How to listen to your community

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Conversation

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Wordcloud

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Fans: Who is important?

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Welcome to your Ambassadors

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Insights that matter!

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PUTTING THE “EZY” INEZYINSIGHTS

Janne SaarikkoExpert Blogger

@saarikko

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Instagram Launch Today!

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Q & A

@ezyinsights

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What use is data that doesn’t drive your decisions?

We track data that gives you real value.

Do less, know more.

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Contact us:

Twitter: @ezyinsightsFacebook: fb.com/ezyinsights

Duane: @arrtooChristel: @titcaSteve: @stiffJanne: @saarikko