Comic strips: a great opportunity for brands on Facebook

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  • 1. COMIC STRIPSA GREAT OPPORTUNITYFOR BRANDS ONFACEBOOKCOMIC STRIPS: A great opportunity for brnads on Facebook

2. CHALLENGE: THE DECREASE OF FACEBOOKS ORGANIC REACHCOMIC STRIPS: A great opportunity for brnads on Facebook80 1500On an average, usersare connected to over80 pages daily. Thesepages keep publishingmore and morecontent.Today, Facebook has tochoose 100 posts daily among1500 options to appear inusers News Feed.The average (unpaid) organic reach keepsdecreasing 3. TRAP: VIRAL CONTENT AND MEMES WHICH ARE NOT RELATED TO THEBRANDREFLEXTo Keep posting more content that is more engaging tocounteract the decrease of organic reachDANGERTaking the easy way and publish what users want to see ,meaning memes or pictures of kittens, wich have nodirect link to the brandContent such as memes might have a very low impact; itcan even have a negative impact on brands metrics, despitean engagement which can sometimes appear to be higher.COMIC STRIPS: A great opportunity for brnads on Facebook 4. OPPORTUNITY: RESORT TO THE COMIC STRIP FORMATComic strips drive the user in a real brand universe, in the sameway as videos do. However, strip cartoons costs are much lower.Today, comic strips are the type of content that offer the best engagement / costvalue on social network.COMIC STRIPS: A great opportunity for brnads on FacebookThe comic strip format, which is short,illustrated and linear, is ideally suited tothe consumption of content on Facebooks,Twitters, Instagrams and Tumblrs NewsFeeds, as well as on the mobile platform. 5. THE COMIC STRIP FORMAT OFFERS A MUCH BETTER ENGAGEMENT RATE1%Average organic engagementrate* for text, picture or videoformat publications2,5%Average reach of stripcartoons format publications.Some of them even exceed a 5%engagement rate.*Engagement rate: (number of likes , shares and comments / (number of fans))COMIC STRIPS: A great opportunity for brnads on Facebook 6. COMIC STRIPS: A great opportunity for brnads on FacebookEXAMPLE: THE MUSLIMSHOW This comic strip tells scenes of the dailylife of French muslims with humour.2,5%2,5% unpaid engagement perpost, peaks at over 5% 7. COMIC STRIPS: A great opportunity for brnads on FacebookKRDS HAS A GREAT KNOWLEDGE OFONLINE COMIC STRIPS, ALL THANKSTO COMMITSTRIPCommitStrip is the reference blog for webdevelopers.200 000UNIQUE VISITORSWithout any media purchase, onlythanks to virality, in just 18 months,CommitStrip has increased from 0 to200 000 monthly visitors! 8. SOME STRIPS HAVE BEEN SEEN BY ALMOST 10 MILLION PEOPLESome CommitStrip strips regularly appear on the first page of 9GAGor Reddit. Results: Thousands of likes, shares and millions of visits.COMIC STRIPS: A great opportunity for brnads on Facebook302 309 likes5 250 comments28 106 shares 9. KRDS HAS OPENED A COMIC STRIP UNITKRDS comic strip unit is directly attached to the agencysCommunity Management Unit.Under the direction of Etienne Issartial, Comic Strip ArtDirector and Thomas Guenoux, author and co-founder ofKRDS, this unit combines the expertise of the CommunityManagement (15 people) and Studio (10 people) poles.To know more: contact@krds.comCOMIC STRIPS: A great opportunity for brnads on Facebook