13
FACEBOOK Building an Online Community Shawna Tregunna, President - ReSoMe Inc.

Community Building Facebook Strategies

Embed Size (px)

DESCRIPTION

Using Facebook to build an online community Shawna Tregunna, Founder, ReSoMe (Relevant Social Media) Shawna will show attendees how to use Facebook to build an online community by creating community relevant content, running social campaigns and incentives, maximizing ads, utilizing Facebook plugins and encouraging cross promotion from page to page and social media platform to social media platform. From community generated content to using Facebook to funnel to your newsletter, website or store, learn tips that can help any business grow by investing in Facebook marketing.

Citation preview

Page 1: Community Building Facebook Strategies

FACEBOOKBuilding an Online Community

Shawna Tregunna, President - ReSoMe Inc.

Page 2: Community Building Facebook Strategies

Facebook just turned 10!1.23 BILLION users is NOT a fad.7.78 Billion in revenue is not a fluke.

Source: The Guardian

Page 3: Community Building Facebook Strategies

Start Your Community Activate your team

Your employees & stakeholders are your biggest asset early on – empower them!

Engaged, official employee (especially C-suite) accounts have a huge impact

Have an Ambassador Strategy Remember forum admins?

Establish Expectations for Each platform Exclusive content can help push users back and forth

(Fan Gating) Talk about what you will talk about, a blog post or page

with your social media objectives will go a long way (internally & externally!)

Page 4: Community Building Facebook Strategies

Timeline Keep posts alive

Reply & like every response, aim to keep the conversation going

Spread out engagement to revitalize an aging post

Have your team, ambassadors stay active

Consider turning posting to your page ‘off’

Page 5: Community Building Facebook Strategies

Content Photo Piles & Albums

Whenever possible load images into albums – or move them into an album after posting to the timeline

Never load more than 9 images at a time

Reshare albums from time to time – “Social Proof”

Consider the objectives of your hosted content like videos – where should they live? Why?

Page 6: Community Building Facebook Strategies

Community Content Celebrate Users

Make user comments, posts, images “official” by re-sharing and providing credit, include a CTA for more

Make content about your users, not you (I promise, they’ll share it!)

Design incentives, tabs to automate submission

Do something OTHERS will talk about: in the community, unexpected, charitable, goofy

Be Consistent Fan Friday, Tip Tuesday Reuse in other forms

(newsletters, blog, cross platform)

Page 7: Community Building Facebook Strategies

ShareableContent Upworthy Style

The goal is not just to have your fans see your content but to have them share your content – and their friends share your content!

People share what they want their friends to know about them – build content for that Use pictures, videos and

media rich links

Page 8: Community Building Facebook Strategies

Groups & EventsTo overcome the Facebook timeline block use

tools that not only get in the timeline but also notify your users of updates

Open groups Treat it like a forum, use your ambassadors here! Text/discussion content is more effective here

Events Use this for everything from causes to sales to

awareness to voting periods, don’t over do the updates but encourage people to invite their friends

Page 9: Community Building Facebook Strategies

IncentivesContests are a popular way to grow a

community Make sure the reward is attractive to your target

audience Follow the TOS (!) Cross Promote it

Integrate a Tweet to Win Option, Comment Entry or friend email submission for multiple entries

Use it to drive other business objectives Integrate user generated content Build email list with a pre-selected opt it sign up

Page 10: Community Building Facebook Strategies

Use Your Ad Dollars Wisely If you don’t have a budget you had better be

creative, and still have a budget

Explore Power Editor Audience lists are VERY powerful!

Remember your business objectives, don’t spend your money on vanity metrics

Go Mobile The ability to target ads to different mobile users

can be a huge benefit for some brands

Page 11: Community Building Facebook Strategies

Cross Promote-> Newsletter: contests, exclusive content-> Blog: comments-> Website: developer tools (Like, Share, Comment, Login)-> Twitter: Unique content, Contests-> Other Pages: Strategic Partnerships, Shared content

-> Second owned page strategy (general interest topics)-> Facebook Tabs: Other channels, activities, user content-> Email signatures, websites, business cards, print material

Page 12: Community Building Facebook Strategies

Monetize Set objectives

Where in the funnel can Facebook drop prospects? Target each phase of the funnel – TRACK IT!!

Integrate with tracking on your estore with pixel tracking, analytics

Coupons Use the Sales tools FB provides!

Mobile Prep your retail staff to work

with ecoupons and web based promotions

Page 13: Community Building Facebook Strategies

Thank YouShawna TregunnaReSoMewww.ReSoMe.com | @ReSoMe | [email protected]