Contextual Marketing On Digital Media For Financial

Institutions

Overview

The advent of digital technologies has changed practically every aspect of business operations.

Today, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete.

Firms can start by enhancing their existing campaigns by incentivizing customers to share socially. Whether as a part of an existing campaign or stand-alone, promotions are the most attractive way to entice customers to follow & engage socially.

Need for Digital Marketing Agency

There is a need for new tactics, Digital tactics. The need for digital discernment is critical when pairing strategies with digital marketing implementations.

Benefits :100% tangibility of results of digital marketing efforts

Limitless possibilities in communicating to your targets

Deep insights into what your targets or customers think and do

Key Marketing Trends

Search Engine Optimization

Pay Per Click

Social Media Marketing

Digital Display Advertising

Mobile Marketing

Analytics

Online Reputation management

Email Marketing

Competitive Analysis

Online Lead Generation

Search Engine OptimizationSEO is the battle to get noticed online amidst the noise and

crowd. Without this set of techniques, most websites would be

unable to acquire high rankings in searching results.  SEO increases traffic and improves brand credibility,

attracts PR and results into better ROI.

Search Engine Marketing“If content is King, seeding and promotion of that

content is the Emperor.”

Benefits: Increases brand awareness and brand equity. Increases Visibility.Advertises to an audience that's already interested in you. Increase in targeted leads.Greater ROI — Compared to other advertising media, paid

search strategies are more efficient.

Search Engine Marketing

Display MarketingDisplay campaigns perform better across all performance

metrics for financial services.

Social Media MarketingFACEBOOK : Facebook has 82 million users and financial

institutes can easily target them through their presence.TWITTER : Offline sales increases by 29% using a

promoted tweet.LINKEDIN : Various financial service providers can create

their company page on LinkedIn and have their activities on their home page.

Benefits:Better communication with customersCost savings Brand positioning Real-time customer satisfaction Potential lead generation

Case - ICICI Bank ICICI Bank has more than 2.9 million likes and 75000 PTAT

on their Facebook page, where they drive engagement through their customer service requests posted by the customers.

Case –HDFC LifeHDFC-Life engages its audience on twitter by tweeting

everyday about its services and stories of customers, which resulted into them having more than 100K followers.

Case -CitibankCitibank has more than 550K followers on its LinkedIn

page, where it updates about the company’s events, announcements and various job offerings.

Mobile MarketingAndroid is a Google property, so more the number of apps

you have the better visibility you enjoy.“The Mobile Web Initiative is important - information must

be made seamlessly available on any device.”Benefits: Accurately reach your target market, Generate a

Higher Response Rate, Have a relevant conversation with customers through location-based services, etc.

Email Marketing“Email has an ability many channels do not: creating

valuable, personal touches – at scale”

Best Practices

EMAIL MOBILE

WEBSITE

SOCIAL

•Mobile formatted emails•Links to register for SMS alerts

•Aggregate customer reviews•Aggregate market trends and coverage on social channels

•Links to print collateral online•Links to register for newsletters

Best Practices

Use digital engagement for more than customer communication- RELEVANCE drives REVENUE.

Start conversations through Value and Preference driven communication- “Don’t Sell, Add Value”.

The quality of digital engagement is contingent on the quality of content. Integrate online and offline engagement in the back office.

United Bank for Africa

Tactic 1 :  Facilitate Advocacy Among Core Fans And Customers.

Invite Fans To Join The Conversation. Integrate Social Call-Outs Into Owned Media.

United Bank for Africa is a leading African Bank that offers Online banking services and extensively engages its

customers on Facebook.

Bank of AmericaTactic 2: Offer Exclusive Deals Or Features To Social

Customers.The most common reason customers follow brands is

for access to deals.Encourage existing customers to try new products and

deepen their relationships with your brand.

J.P. MorganTactic 3: Improve relevancy of information and offers

through personalization.Paid Advertising on Facebook and LinkedIn.Facebook Applications. Integration of Social Activity with Customer Profiles. J.P. Morgan advertises on LinkedIn.

Marketing Automation

Financial services need to adjust to the world of digital marketing, and they can’t do this without marketing automation - there are simply too many tasks to do and too many data points to keep track of.

Automated marketing releases financial institutions from the worry and hassle of tedious marketing tasks, giving them the freedom to refocus their efforts on more profitable activities

“Social media is here. It’s not going away;

not a passing fad.

Be where your customers are :

on Social Media.”Email: info@wilddreams.in