Corporate blogging Personal blogging

Diana  Elena  Coza  Online  Marketer  /  Blogger  

“Where  all  think  alike,  no  one  thinks  very  much.”  

Meet Me J

Diana Coza Online  Marketer  /  

Blogger  

Ø  TTS,  Travel  Technology  &  Solu=ons  

Ø  Frotcom  Interna=onal  

Ø  Master  in  Corporate  Communica=on  (Aarhus,  Denmark)  

Ø  Ins=tuto  Cidade  Jardim  (Brazil)  

Ø  AIESEC  

Ø  Bachelor  in  PR  and  Communica=on  (Cluj-­‐Napoca,  Romania)  

About Diana

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How I spend my time Surfing  the  internet  

Blogging  

Social  Media  

Photography    +  Photoshop  

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Who is the nowadays customer? Educate,  don’t  sell  Go to -> https://www.youtube.com/watch?v=49Fo3k8jfqI  

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The best FREE marketing tool The best website acquisition tool The best platform for self – expression

…

What else?

What is a blog?

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Corporate blogging

•  Corporate  blogging  is  the  pracCce  of  creaCng  and  publishing  content  related  to  prospects'  informaConal  needs  from  the  unique  perspecCve  of  a  brand.  

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•  Corporate  blogs  are  uClized  to  promote  products,  services  or  experCse  in  an  area  that  the  company  specializes  in.    

Source:  corporateblogging1ps.com  

Source:  bra5on.com  

Vs.  

Corporate blogging Blogging  staCsCcs  

33% 67% 92%

•  33%  of  B2B  companies  use  blogs.  (Source:  InsideView)  

•  B2B  marketers  who  use  blogs  generate  67%  more  leads  than  those  that  do  not.  (Source:  InsideView)  

•  92%  of  companies  who  blog  mul=ple  =mes  per  day  have  acquired  a  customer  from  their  blog.  (Source:  HubSpot)  

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Case study: TTS Blog 7  

About TTS

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+  4.500  clients  Last  update:  December  2015�  

TTS  Lab  in  Azores  Islands  Offices  in  Lisbon,  Barcelona  and  Miami  

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Innova=ve  technological  solu=ons  for  travel  agents  

Blog results Measure,  Improve,  Repeat  

   

ConsideraCon  

   

Awareness  

   

Conversion  rate  

•  Higher  rank  in  search  engines  (4/10)  

•  Increase  in  New  visitors  •  Increased  website  

Organic  Traffic:  +50%  

•  Increased  Pageviews  no.  •  Long  visit  dura=on:  5  

min  on  avg.  •  Low  bounce  rate:  38%  

•  More  subscribers  •  Lead  genera=on  •  Product  requests  

coming  from  social  media  and  search  

engines  

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Hallmarks for corporate bloggers 11  

Humanize the company, make it conversational

Analyze the trends, benchmark the potential of your blog against the competitors

Design a content marketing strategy, having the buyer’s journey and SEO in mind

Identify your main target audience

Define major themes

Set an editorial calendar

Build your bloggers team (find freelancers!)

Create quality, useful content

Enable social sharing

Grow blog subscribers

Distribute/Promote posts

Track, analyze, monitor

Improve Repeat

“Do it for yourself to force yourself to become part of

the conversation.” – Seth Godin

A  blog  changes  your  intellectual  &  emoConal  outlook  

Personal blogging 12  

The Blogger Lifecycle 13  

Photo  credit:  hBps://www.flickr.com/photos/suw/4444672377/  

wheretwogoto.com creativesynonym.com

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Hallmarks for personal bloggers 15  

Opt for a responsive and simple blog design

Scale your skill/passion

Write, write, write

Share your content on social media/forums/communities/emails

Create quality, useful content

Track, analyze, monitor

Enable social sharing

Collect email subscribers

ü  Seth Godin ü  Guy Kawasaki

ü  Rand Fishkin (MOZ)

ü  Gary Vaynerchuk

Key influencers in online marketing: 16  

Have  a  nice  day!  

Thanks for coming