To Create Killer Email Campaigns

3 Quick Tips

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Let's take a look at some best practices for reaching your

customers with brilliant email marketing campaigns.

Roughly 2.4 billion people worldwide are connected to

the internet and 85 percent of them use email.

Only 73 percent of online adults use social media.

Social marketing is an important component of every sales strategy, but don’t

forget to also target people who prefer email over Instagram.

Be aware of email filters.

Most email clients have filter options that allow users to sort email according to

type for easier batch processing but recent changes to Gmail’s tabbed interface

takes filtering to a whole new level.

The latest customization features recognize social notifications,

newsletters, and other non-essential messages and route them into

pre-made folders users can view at their convenience.

It’s a boon for users, but it doesn’t have to be a bust for marketers.

2. Leaving out images and having no more than one link per

email often helps land messages in their subscribers’

Primary tab.

To avoid having your newsletters and sales-oriented messages

automatically shifted into one of Gmail’s background tabs

1. Teach your customers how to make sure the emails they

request from your company show up in their Primary

message tab

A simple “make sure you whitelist this address” message may get the job done,

but don’t be afraid to take things a step further and craft a step-by-step tutorial

on your company blog and include the link in all your messaging.

That’s because Gmail’s algorithms often assumes link- and picture-laden emails

are either spam or promotional content.

3. The best solution is to ask your customers to set up their filter to

route your messages to the Primary tab themselves so they don’t

miss anything.

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Call out that call to action.

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Tip!Prominently display a CTA button near the top of the page or refer to it at least

once per paragraph in your overall message.

Or try a combination of both.

Tip!

Use smart subject lines.

The subject line of your email is like the front door to

your business -- it should look interesting and inviting.

Choose informative and descriptive wording

over clever or quirky.

Your subject line should tell readers what’s contained in your message.

Use an email marketing service like Benchmark to

gather analytics that will help you determine which

subject line had the best success rate and tailor

future subject lines accordingly.

Not make them guess.

Many marketing professionals swear by A/B

split testing which involves sending out identical

emails with different subject lines.

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Given the popularity of social networking today, it’s

easy to forget that not everyone has a Twitter or

Facebook account.

Some people have privacy concerns while others simply don’t want

to worry about yet another internet-based account to monitor every

day.

Some of your customers won’t hear your social media messages so

be sure to meet them where they are -- in the inbox.

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