22
SOCIAL SELLING social selling doesn’t stop aer the sale! Kiko Corsentino

Digital selling, social selling: how to?

Embed Size (px)

Citation preview

Page 1: Digital selling, social selling: how to?

SOCIAL  SELLINGsocial selling doesn’t stop after the sale!

Kiko Corsentino

Page 2: Digital selling, social selling: how to?

2

digital entrepreneur / project manager / IT consultant

Kiko Corsentino

kiko.corsentino

kikocorsentino

kikocorsentino

FrancescoKikoCorsentino

kikocorsentino [email protected]

320.68.89.703

www.corsentino.net

Page 3: Digital selling, social selling: how to?

3

Social Media Marketinggeneral rules

Op#mize  Your  Bio

Listen  Before  Write

Organize  Your  Master  Strategy

Make  Editorial  Calendar

Page 4: Digital selling, social selling: how to?

4

Social Media Marketing Objectiveswhy social media presence?

Goals

Build  Brand  Awareness

Engage  Customers

Increase  Community

Drive  Traffic  to  Website

Sell  Products/Services

Customer  Care

Gain  Feedback  &  Intelligence

Generate  Leads/Database

Page 5: Digital selling, social selling: how to?

5

Social Sellingthe way for selling

Custom

er

Opportu

nity

Lead

Strange

r

Customer

Opportunity

Lead

Stranger

Use  social  media  to  close  sales

Turn  them  in  opportuni#es

ANract  right  people

Delight  with  contents  &  augment  customer  loyalty

Page 6: Digital selling, social selling: how to?

6

social is always ON and always NOW

Mastering Social Selling

establish  professional  online  presence

build  strong  strategy  for  content  marke#ng

find  right  people  to  turn  in  customer  and  develop  strong  rela#onship

analy#cs:  measure,  measure,  measure!

integrate  (with  other  tools)

Page 7: Digital selling, social selling: how to?

7

numbers facts

Social Media Stats

Page 8: Digital selling, social selling: how to?

8

VIP

customer  care

content  marke?ng

updates

storytelling

tell me about yourself

skip 1000-words updates

show me your chops

help me, solve my problem (social customer care)

“I love being a VIP” (take relationship to the next level)

road test

Page 9: Digital selling, social selling: how to?

9

explore

mem

e

hashtags

links

rela?onship

provide value to cultivate relationship

insert links about news (and use shortlinks)

embrace the hashtags

start a meme

explore twittersphere (hashtag, influencer, topics)

road test

Page 10: Digital selling, social selling: how to?

10

reward

engage

context

quality

boards

organize your pins in thematic boards

use high quality images

add context with content (pin description)

engage with other pinners

reward!

road test

Page 11: Digital selling, social selling: how to?

11

crea?vity

interact

commem

oratehashtags

share

share relevant images

#dont #go #hashtag #crazy

commemorate events and moments

interact with fans

free your creativity

road test

Page 12: Digital selling, social selling: how to?

12

hashtag

Hangout

SERP

circles

it’S  Google

use it because it’s Google’s asset!

organize your circles/community

share compelling content to get discovered in SERP

broadcast events using Hangout

embrace hashtags

road test

Page 13: Digital selling, social selling: how to?

13

reputa?on

messages

newsfeed

offeringsfirst  im

pression

make the right first impression

showcase your offerings

capture attention in the newsfeed

send the right message & interact in the right groups

pay attention for reputation

road test

Page 14: Digital selling, social selling: how to?

14

all is different

Other Social Networks & Friends

Page 15: Digital selling, social selling: how to?

15

that will save you (not only) time

Social Media Tools

FanPageKarma

Klout

UnFollowers

Hootsuite

Buffer

Page 16: Digital selling, social selling: how to?

16

Social Media Marketing Roadmapwell-structured and planned social media marketing campaign

01 02 03 04 05 06

PLAN BUDGET

TOOLS

MEASURE

TIME HAVE  FUN!

Page 17: Digital selling, social selling: how to?

17

Search Engine Marketing Roadmapwell-structured and planned social media marketing campaign

Landing    Page

Call  to    Ac?on

Content  Op?miza?on

Keywords    Campaign

Social  Media  Ac?vi?es

Measuring  Repor?ng

Page 18: Digital selling, social selling: how to?

18

Case: Isola d’Elba

SUCCESS

press

media contents

viral buzzing

Page 19: Digital selling, social selling: how to?

19

Case: visitMaldive

SUCCESS

KPI

landing page

AdWords

Page 20: Digital selling, social selling: how to?

20

Case: VISITO Tuscany

SUCCESS

augmented reality

geolocation

mobile app

Page 21: Digital selling, social selling: how to?

21

WHAT WHY WHERE WHEN WHO HOW

Any Question ???

Page 22: Digital selling, social selling: how to?

THANKS  FOR  WATCH  !!!